Nurturing leads generated through the website, marketing campaigns, tradeshows, trade media partnerships; this may include following up on document downloads, evaluating lead sheets and contact lists provided by third parties, converting business cards into accounts/contacts in Salesforce, generating lead lists from tradeshow events, Zymewire, etc. Prospecting to generate new sales opportunities by researching and identifying appropriate accounts and contacts using third party lists and emails, Global Data, Zymewire, LinkedIn Sales Navigator, CoPilot, web searches, etc.