Social Media Specialist Stonex GroupSocial Media SpecialistChicago, IL$70,000–$80,000 / yearCollaborate with Central Marketing teams—including Content, Design, Video, Studio, Web, SEO—and critical partners such as Compliance and Online Reputation Management to ensure accuracy, brand alignment, and regulatory adherence. The Social Media Manager, North America, is responsible for planning, producing, and delivering social media content across marketing and multiple business areas, with a specific focus on commercial and global self-directed audiences.
NewSocial Media Specialist, Insights & Analytics Kimberly-ClarkSocial Media Specialist, Insights & AnalyticsChicago, IL$87,760–$103,680 / yearFor Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. Social Media Manager, you’ll work closely with other members of the social media team, brand teams, and agency partners to ensure our social strategies are continuously informed by data and cultural insight.
Social Media Manager - Remote LaterSocial Media Manager - RemoteChicago, ILRemote$90,000–$120,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Your community management work contributes to a measurable improvement in audience sentiment and response rate, and your cross-functional partnerships have helped create more integrated, higher-impact campaigns.
Part-time Undergraduate Research Assistant supporting Public Affairs Media and Research – Hybrid Chicago Loop Office NORC at the University of ChicagoPart-time Undergraduate Research Assistant supporting Public Affairs Media and Research – Hybrid Chicago Loop OfficeChicago, IllinoisPart timeThe Public Affairs and Media Research Department team has expertise across a wide array of important issues, including news consumption, social media, elections, food insecurity, and outdoor recreation, as well as experience working with a diverse range of populations, including hard-to-reach groups such as young people and Latinos. With world-class benefits, a business casual environment, and an emphasis on continuous learning, NORC is a place where people join for the stellar research and analysis work for which we’re known, and stay for the relationships they form with their colleagues who take pride in the impact their work is making on a global scale.
NewIntegrated Media Strategy Lead Kimberly-ClarkIntegrated Media Strategy LeadChicago, IL$140,320–$173,360 / yearFor Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world, which is why we seek to build a workforce that encompasses the experiences of our consumers. Lead connectivity with internal K-C cross-functional teams ( Omnichannel marketing, Insights & Analytics, SMEs within Advanced Marketing Capabilities organization & Brand teams ) to support development of brand specific agency deliverables.
Sr Business Development Mgr Reed Smith USSr Business Development MgrChicago, Illinois$175,000–$215,000Full timeThe Business Development Senior Manager provides business development support and strategic project leadership to attorneys in the Global Commercial Disputes practice group in the United States, interacting with practice group leadership, partners and associates, and other business development and marketing resources across the firm. In tandem with the Assistant Director for the practice group and the broader business development team, this position will be responsible for managing and executing the full range of business development and marketing activities for the commercial disputes practice group, including supporting a variety of areas of focus such as class actions, trials and products liability.
NewCommunications Coordinator Mitchell MartinCommunications CoordinatorChicago, IL$22.05–$31.50 / hourBy applying for this job, you agree to receive AI-generated calls, text messages, and/or emails from Mitchell Martin Inc and its affiliates and contracted partners at various frequency through traditional and automated methods. Content Management Systems | Email Marketing Programs | Project Management Tools | Social Media Management Platforms | Graphic Design Software.
Associate Director, Brand Marketing & Digital Services Office of Preparedness and Response, Univ of IL ChicagoAssociate Director, Brand Marketing & Digital ServicesChicago, ILFull timeThe Office of Preparedness and Response, at the Univ of IL Chicago, located in a large metro area, is seeking full-time Associate Director, Brand Marketing & Digital Services to assist the department with the following responsibilities: Under direction and supervision, provide strategic and creative leadership to design, develop, and advance the overall brand vision and execution of the university’s preparedness and resilience missions and prevention through digital services. This position minimally requires a Bachelor’s degree or its foreign equivalent in Arts, Design, Museum & Exhibition Studies, Marketing or a related field and, 2 years of experience in graphic and marketing design or related experience.
Sr Mgr Public Relations Medline IndustriesSr Mgr Public RelationsNorthfield, IL$116,000–$174,000 / yearFull timeIntermediate level skill in Microsoft PowerPoint (for example: applying a theme, formatting character spacing, inserting a picture, changing slide layout and theme colors, adding transitions, customizing slide numbers, changing chart style and/or formatting font). Lead social media efforts, including overall organic social strategy with leading and proven practices, ongoing best practices research, social media ambassador program coordination and content development.
Sr Business Dev Coordinator Reed Smith USSr Business Dev CoordinatorChicago, Illinois$92,400–$114,000Full timeInteract with group leaders and other key attorneys on firmwide BD activities; develop strong working relationships and maintain a high level of day-to-day interaction with lawyers. The Financial Industry Group (FIG) Senior Business Development (BD) Coordinator will support and implement the business development tactics for Financial Industry Group (FIG) in the Financial Industry Group (FIG) Business Development Team.
Associate Director, Client Strategy - Remote LaterAssociate Director, Client Strategy - RemoteChicago, ILRemote$145,000–$160,000 / yearThe Associate Director of Client Strategy will play a pivotal role in crafting outcome-driven strategies and industry best practices for our customers and prospective customers seeking to use Later, enabling the company to unlock revenue impact from those accounts. By combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue.
Business Development Coord Reed Smith USBusiness Development CoordChicago, Illinois$30.77–$42.86Full timeResponsibilities also include creating firm-branded PowerPoint presentations, assisting with pitches and proposals, publishing social media and blog posts, profiling and tracking experience and engagements, coordinating events and webinars and supporting other marketing, internal communications, and administrative needs. Working closely with the BD Senior Managers and Managers, , as well as the Assistant Director of Business Development for Global Commercial Disputes, the coordinator will contribute to shared projects, independently lead assigned tasks, and interact directly with attorneys.
Account Executive - Remote LaterAccount Executive - RemoteChicago, ILRemote$250,000–$300,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Director of Partnerships - Remote LaterDirector of Partnerships - RemoteChicago, ILRemote$250,000–$300,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Sr Director of Partnerships - Remote LaterSr Director of Partnerships - RemoteChicago, ILRemote$285,000–$350,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewCorporate Communications Manager - Quality Medline IndustriesCorporate Communications Manager - QualityNorthfield, IL$101,000–$152,000 / yearFull timeHiring staff, recommending pay increases, performing performance reviews, training and development of staff, estimating personnel needs, assigning work, meeting completion dates, interpreting and ensuring consistent application of organizational policies. Lead the development, implementation, and measurement of internal communications programs for the Quality Department, including direct management of Communications Specialists in the U.S. and Asia.
NewSenior Public Relations Manager (Law Firm) JobotSenior Public Relations Manager (Law Firm)Chicago, IL$175,000–$200,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
Marketing Manager - Remote ButterflyMXMarketing Manager - RemoteChicago, ILRemoteAccess to optional benefits including pre-tax flexible healthcare spending accounts (FSA and HSA), Dependent Care FSA, and Commuter Benefits, as well as optional Supplemental Life, AD&D, Hospital Indemnity, Disability, Legal, Accident, Critical Illness, Pet, and Personal Liability Insurance. Our products are installed in more than 15,000+ multifamily, commercial, gated communities, and student-housing properties worldwide, including properties developed, owned, and managed by the most trusted names in real estate.
Director, Content Marketing Unity SoftwareDirector, Content MarketingChicago, ILWhile specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program. • Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipBatavia, ILProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewManager, Job Dev. & Transitions Program Best Buddies InternationalManager, Job Dev. & Transitions ProgramChicago, IL$46,000–$48,000 / yearBest Buddies International is a nonprofit 501(c)(3) organization dedicated to establishing a global volunteer movement that creates opportunities for one-to-one friendships, integrated employment, leadership development, inclusive living, and family support for individuals with intellectual and developmental disabilities (IDD). Complete required paperwork in a timely and organized manner, including but not limited to Individual Written Program Plan (IWPP), intake/annual paperwork; safety exercises, incident and grievance reports and reports required by local funding agencies .
SVP Partnerships - Remote LaterSVP Partnerships - RemoteChicago, ILRemote$175,000–$225,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
NewCycling Instructor (OL) The Edge Fitness ClubsCycling Instructor (OL)Orland Hills, ILYou'll walk into our clean and spacious gyms with a smile on your face and a pep in your step because you know you are about to change lives! Demonstrate bike setup, proper form and positions, and the ability to modify intensity for members when necessary.
NewInternet Sales Coordinator Lennar CorporationInternet Sales CoordinatorSchaumburg, IL$12.57–$24 / hourLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
NewGroup Fitness Instructor (OL) The Edge Fitness ClubsGroup Fitness Instructor (OL)Orland Hills, ILValid professional fitness certification in specific specialty program formats: Les Mills, Spinning, Zumba, Yoga, Mat Pilates, Barre, etc. You'll walk into our clean and spacious gyms with a smile on your face and a pep in your step because you know you are about to change lives!
NewDirector Marketing Automation and Solutioning Lead LundbeckDirector Marketing Automation and Solutioning LeadDeerfield, IL$220,000–$250,000This person must have extensive hands-on experience with Adobe technology stack and deep knowledge in various MarTech products, with proven track records to bring them to life in pharmaceutical organizations, be a strategic storyteller and a strong collaborator with the ability to guide and influence in a highly matrixed environment while remaining hands-on when needed. Explore emerging products and technologies in the digital space and identify partnership opportunities to elevate Lundbeck’s omnichannel capability with digital innovation applicable to Lundbeck’s organizational priorities and translate them into specific project plans.
NewGroup Fitness Instructor (NP) The Edge Fitness ClubsGroup Fitness Instructor (NP)Naperville, ILValid professional fitness certification in specific specialty program formats: Les Mills, Spinning, Zumba, Yoga, Mat Pilates, Barre, etc. You'll walk into our clean and spacious gyms with a smile on your face and a pep in your step because you know you are about to change lives!
VP, Creator Growth (SLG) - Remote LaterVP, Creator Growth (SLG) - RemoteChicago, ILRemote$200,000–$275,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. This is a senior, high-visibility role that will report directly to the GM of Creator and work in close partnership with Sales, Product, and the Later Influence team to build and scale the programs, playbooks, and campaigns that bring the right creators into the Mavely ecosystem.
Senior Administrative Assistant supporting the Strategic Communications & External Affairs Department - Hybrid Chicago Loop Office NORC at the University of ChicagoSenior Administrative Assistant supporting the Strategic Communications & External Affairs Department - Hybrid Chicago Loop OfficeChicago, Illinois$74,000–$90,000 / yearProvide a broad range of administrative support to the senior-level leaders as they collaborate with NORC’s senior leadership and colleagues throughout the organization to create and execute outstanding external and internal strategic communications initiatives to drive NORC’s mission, disseminate our work, and support and engage our staff. With world-class benefits, a business casual environment, and an emphasis on continuous learning, NORC is a place where people join for the stellar research and analysis work for which we’re known, and stay for the relationships they form with their colleagues who take pride in the impact their work is making on a global scale.
Director, Marketing Operations - Remote LoftwareDirector, Marketing Operations - RemoteChicago, ILRemoteThis role is responsible for developing and executing efficient marketing processes, implementing and managing marketing technology, and analyzing marketing performance to drive measurable results and being an individual contributor by owning Marketo and 6Sense day to day. If you possess a deep understanding of marketing technologies and data-driven decision-making, and a passion for leading marketing operations within a dynamic, fast-growing organization, we invite you to apply for the Director, Marketing Operations role at Loftware.
Account Manager - Creator Affiliate - Remote LaterAccount Manager - Creator Affiliate - RemoteChicago, ILRemote$105,000–$115,000 / yearBy combining trusted insight with expert guidance, Later removes guesswork from influencer marketing, enabling brands to choose the right creators, execute fully managed campaigns, and drive meaningful growth across awareness, engagement, and revenue. Built on a native, AI-powered platform and more than a decade of proprietary data—including billions of social interactions, impressions, and $2.4B+ in verified influencer-driven purchases—Later helps teams understand what will work before they launch.
Senior Data Engineer MozillaSenior Data EngineerChicago, ILBe a guardian of data quality: You’ll ensure our datasets stay accurate and performant by using our observability tools to monitor quality and joining a weekly triage rotation to resolve data issues as they arise. Recent platform improvements the team has driven include launching a data catalog, introducing data observability, and implementing a medallion architecture to ensure our data is reliable, accurate, and accessible.
Senior Manager, Patient Advocacy & Engagement - Remote Agios PharmaceuticalsSenior Manager, Patient Advocacy & Engagement - RemoteChicago, ILRemote$131,035–$196,553 / yearThe current base salary range for this position is expected to be between $131,035 and $196,553 annualized; final salary will be determined based on various factors including, but not limited to, years of relevant experience, job knowledge, skills and proficiency, degree/education, and internal comparators. Reporting into and supporting the Associate Director, Strategy, Patient Advocacy & Engagement, this individual will play a key role in translating patient advocacy strategy into impactful materials and initiatives, ensuring consistent alignment between strategic objectives and execution.
NewOutside Sales Representative Roadsafe Traffic SystemsOutside Sales RepresentativeWoodridge, IL$70,000–$75,000 / hourIdentify new product opportunities and concepts, working closely with the Sales Team and Operations to provide detailed information for customized products. Drive revenue and profitability through proactive sales efforts and exceptional customer service, including outreach to potential new clients.
Senior Manager, Medical Affairs Operations - Remote Agios PharmaceuticalsSenior Manager, Medical Affairs Operations - RemoteChicago, ILRemote$131,035–$196,553 / yearManage the execution of Agios’ patient advocacy conference plans for PK deficiency, thalassemia, and sickle cell disease; participate in cross-functional planning meetings; obtain compliance approval for related materials; and attend virtual and in-person conferences, when needed. Provide operational and project management support to the US patient advocacy team, ensuring smooth day-to-day coordination across priorities, stakeholders, and deliverables, and flex to support various other functions within Medical Affairs as needs arise.
NewSenior Associate Brand Manager, Content & Connections - Kotex® Kimberly-ClarkSenior Associate Brand Manager, Content & Connections - Kotex®Chicago, ILRemote$140,320–$173,360 / yearIn this highly collaborative role, you’ll partner with cross-functional team, including Business Delivery, Agency partners, Search & Content, CEX & Digital, Marketing Operations, and Design, to bring the Kotex® brand to life across every touchpoint. Based in the Chicago Commercial Center with a hybrid work arrangement and reporting to the Content & Connection Leader, you’ll bring strategic leadership across media, design, and owned platforms to fuel consumer love and brand equity.
NewSleep Expert - Sales Mattress FirmSleep Expert - SalesEvanston, IL$54,000–$66,000Experts will execute Mattress Firm selling programs with the use of digital tools and support a seamless omnichannel experience to create a compelling and engaging environment that puts the customer at the center. The Sleep Expert will elevate and enhance the customer's in-store experience by being a trusted sleep authority and offering best-in-class products.
NewSales Consultant Mattress FirmSales ConsultantMundelein, IL$54,000–$66,000Experts will execute Mattress Firm selling programs with the use of digital tools and support a seamless omnichannel experience to create a compelling and engaging environment that puts the customer at the center. The Sleep Expert will elevate and enhance the customer's in-store experience by being a trusted sleep authority and offering best-in-class products.
NewSales Professional Mattress FirmSales ProfessionalMundelein, IL$54,000–$66,000Experts will execute Mattress Firm selling programs with the use of digital tools and support a seamless omnichannel experience to create a compelling and engaging environment that puts the customer at the center. The Sleep Expert will elevate and enhance the customer's in-store experience by being a trusted sleep authority and offering best-in-class products.
Director of Social Media Marketing National Louis UniversityDirector of Social Media MarketingChicago, IL$72,187–$108,281 / yearThis leadership role is responsible for creating and executing a comprehensive social media strategy that enhances brand visibility, fosters community connections, and showcases the university's milestones to prospective students and stakeholders. Lead Production and Development and Program Marketing: Leverage organic social media to drive leads for all programs in the National Louis University portfolio.
Asset & Wealth Management, Social Media Marketing, Associate - Chicago The Goldman Sachs Group IncAsset & Wealth Management, Social Media Marketing, Associate - ChicagoChicago, IL$80,000–$125,000 / yearAs part of one of the world's leading asset managers with over $3 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions and building meaningful relationships with your clients. Innovation & Digital Transformation: Spearhead initiatives to modernize social media practices, including the adoption of new formats (e.g., short-form video, interactive data visualization) and exploring emerging platforms and tools.
NewSocial Media & Content Creator Hire FrontierSocial Media & Content CreatorChicago, Illinois$70,000–$75,000 / yearIf you're passionate about social media marketing, content creation, employer branding, photography, videography, and digital storytelling, this is an excellent opportunity to help shape the voice of a fast-growing recruitment agency while making a meaningful impact on our brand. Create engaging photo, video, graphic, and written content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and other emerging channels.
Entry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour) NoGigiddyEntry-Level Remote Social Media Manager at NoGigiddy (20-27 per hour)Chicago, ILRemote$41,600–$56,160As a Social Media Manager at NoGigiddy, you'll be responsible for developing and executing engaging content strategies that resonate with our target audience. NoGigiddy is searching for a creative and enthusiastic Entry-Level Remote Social Media Manager to join our dynamic team.
Social Media Director – Industrial Painting USA Industrial Painting USASocial Media Director – Industrial Painting USASchaumburg, IllinoisThe ideal candidate understands B2B industrial audiences (plant managers, facility directors, operations leaders, procurement teams) and knows how to translate complex services into compelling, trust-building content that converts. We are ready to take our digital presence to the next level and are seeking a results-driven leader to build and prove a scalable social media engine that drives measurable business growth.
Senior Digital Marketing Lead (Social Media, B2B) ZSSenior Digital Marketing Lead (Social Media, B2B)Chicago, IllinoisAs a member of the Marketing & Communications team, reporting into the head of digital, content & experience, this individual will work cross-functionally with content, creative, digital, growth marketing, communications and brand to amplify ZS thought leadership, strengthen brand visibility, grow demand and attract new talent. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all.
FWS Student Worker III, Off Campus (Social Media & Marketing Intern) DeVry University IncFWS Student Worker III, Off Campus (Social Media & Marketing Intern)Lisle, ILDeVry University strives to close our society's opportunity gap and address emerging talent needs by preparing learners to thrive in careers shaped by continuous technological change. Duties and Responsibilities: Community Engagement & Moderation: Regularly audit the Innovation DuPage member list and ensure the organization is following members on LinkedIn, Instagram, and Facebook.
Social Media Manager - Outplayed Overwolf, ltd.Social Media Manager - OutplayedILAs Social Media Manager, you'll lead Outplayed's social presence across TikTok, Instagram, YouTube, and X, helping turn the brand into a must-follow destination for gamers worldwide. You'll own the social strategy from the ground up, creating content, managing creators, engaging communities, reacting to trends in real time, and driving measurable growth across all channels.
Senior Digital Marketing Lead (Social Media, B2B) ZS Associates IncSenior Digital Marketing Lead (Social Media, B2B)Chicago, ILAs a member of the Marketing & Communications team, reporting into the head of digital, content & experience, this individual will work cross-functionally with content, creative, digital, growth marketing, communications and brand to amplify ZS thought leadership, strengthen brand visibility, grow demand and attract new talent. As a management consulting and technology firm focused on improving life and how we live it, we transform ideas into impact by bringing together data, science, technology and human ingenuity to deliver better outcomes for all.
Senior Manager, Medicaid Social Media Marketing CVS Health CorpSenior Manager, Medicaid Social Media MarketingIL$82,940–$182,549 / yearThis role translates strategy into action-leading day-to-day execution, managing teams and partners, and delivering high-impact storytelling, digital community experiences, and insights that support business objectives. The Senior Manager of Medicaid Social Marketing is responsible for activating and scaling best‑in‑class social media programs that drive engagement, trust, and cultural relevance for the brand.
Social Media Specialist StoneX GroupSocial Media SpecialistChicago, Illinois$70,000–$80,000 / yearCollaborate with Central Marketing teams—including Content, Design, Video, Studio, Web, SEO—and critical partners such as Compliance and Online Reputation Management to ensure accuracy, brand alignment, and regulatory adherence. The Social Media Manager, North America, is responsible for planning, producing, and delivering social media content across marketing and multiple business areas, with a specific focus on commercial and global self-directed audiences.