Temporary Social Media & Content Specialist Page GroupTemporary Social Media & Content SpecialistNew York, NY$27–$33 / hourContractorA leading global law firm with a strong presence across North America, Europe, and Asia, this organization provides high-level legal services to major corporations, financial institutions, and private equity clients. This role focuses on creating and managing engaging content across various social media platforms to enhance brand visibility and online presence.
NewDirector, Digital Marketing & Communications Vaco LLCDirector, Digital Marketing & CommunicationsNew York City, NY$60–$60Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. Vaco by Highspring values a diverse workplace and strongly encourages women, people of color, LGBTQ+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply.
NewMedical Aesthetics Graphic Designer JouléMedical Aesthetics Graphic DesignerJersey City, NJ$65,000–$70,000 / yearYou’ll help translate complex healthcare innovation into compelling visual storytelling across digital campaigns, social media, PR materials, presentations, and branded marketing content. The company operates within regenerative medicine, cellular therapy, and medical aesthetics, supporting healthcare providers and clinical teams focused on healing, recovery, and patient outcomes.
NewDirector of Digital Marketing & Communications Vaco LLCDirector of Digital Marketing & CommunicationsNew York, NY$50–$52Determining compensation for this role (and others) at Vaco by Highspring depends upon a wide array of factors including but not limited to: the individual’s skill sets, experience and training; licensure and certification requirements; office location and other geographic considerations; other business and organizational needs. My client, a well-known nonprofit organization is seeking a Director of Digital Marketing & Communications to lead and execute digital strategies that increase brand awareness, engagement, and community impact.
NewContent Creator/Consultant ECLAROContent Creator/ConsultantNew York, NY$39.99–$39.99 / hourWorking within established content frameworks, the consultant will manage high-volume social content production, contribute to Canva template ecosystems, develop content documentation, and oversee content workflows from creation through compliance approval and publishing. Position Overview: The Content Creator/Consultant is responsible for producing high-quality, field-facing content using tools like Canva with a primary focus on Instagram, field web, Facebook and LinkedIn.
NewSenior Public Relations Manager (Law Firm) JobotSenior Public Relations Manager (Law Firm)New York, NY$175,000–$200,000 / yearInformation collected and processed as part of your Jobot candidate profile, and any job applications, resumes, or other information you choose to submit is subject to Jobot's Privacy Policy, as well as the Jobot California Worker Privacy Notice and Jobot Notice Regarding Automated Employment Decision Tools which are available at jobot.com/legal. By applying for this job, you agree to receive calls, AI-generated calls, text messages, or emails from Jobot, and/or its agents and contracted partners.
Area Sales Manager Lennar CorporationArea Sales ManagerOakland, NJLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
NewMedical Device Sales - Paid Internship Medical Sales CollegeMedical Device Sales - Paid InternshipMidland Park, NJProactively research and identify new opportunities via outbound efforts utilizing university relationships, word of mouth, LinkedIn, social media platforms, networking, direct referrals, etc. Shall not misrepresent the nature of the school, facility, programs, expected outcome of training, employment, salary expectations, etc. in any way, either directly or indirectly, implied or omitted.
NewAdministrative Support AtriumAdministrative SupportNew York, NY$20–$25 / hourThe ideal candidate is highly organized, detail-oriented, and eager to contribute to marketing initiatives while supporting day-to-day office operations in a fast-paced environment. By applying to this job, you agree to receive calls, AI-generated calls, text messages, and/or emails from Atrium and its affiliates, and contracted partners.
NewEntry-Level Insurance Sales Agent New York Life - Nassau County General OfficeEntry-Level Insurance Sales AgentUniondale, NYIdentify, seek out, and generate prospects continuously using social media or other marketing tools and create strong relationships with new clients as their trusted advisor . New York Life has received the highest financial strength ratings currently awarded to any U.S. life insurer by each of the four major rating companies: A.M.
Insurance Sales Agent NYL - Nassau GOInsurance Sales AgentUniondale, NYImplement social media and other marketing tools to identify, seek, and generate prospects with whom you can foster strong, long-term relationships as a reliable financial service professional. Maintain a portfolio of existing customers and pursue insurance sales with new clients by using sales strategies that may include cold calling and networking.
New Home Consultant Lennar CorporationNew Home ConsultantTuxedo, NYLennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. May require the ability to work more than eight hours per day in the confined quarters of a construction trailer, the ability to operate a motor vehicle, read plans, climb stairs and ladders, bend, stoop, reach, lift, move and/or carry equipment which may be in excess of 50 pounds.
NewDigital Support Representative - supporting Volvo Cars TTECDigital Support Representative - supporting Volvo CarsMahwah, NJAs a Digital Support Agent, you will provide real-time assistance through Volvo’s chat, social media, and Email channels, supporting customers with vehicle questions, service needs, policy clarification, and general inquiries. As a Volvo Digital Support Representative in Mahwah, NJ, you’ll be a part of creating and delivering amazing customer experiences, while also enjoying the satisfaction of being part of a unique culture.
NewGroup Fitness Instructor (WA) The Edge Fitness ClubsGroup Fitness Instructor (WA)Washington Township, NJValid professional fitness certification in specific specialty program formats: Les Mills, Spinning, Zumba, Yoga, Mat Pilates, Barre, etc. You'll walk into our clean and spacious gyms with a smile on your face and a pep in your step because you know you are about to change lives!
NewUSA-Project Manager III (Scientific) - Contract TalentBurst, Inc.USA-Project Manager III (Scientific) - ContractMorristown, NJto identify prognostic factors (population selection) or prediction of response; o Help to strengthen the PRI (Patient Relevant Information) strategy moving from PRO to Patient Relevant Information including digital using appropriate research insight and methods operationalized by patient centric expert groups (concept elicitation, patient preferences studies, patients surveys, social media listening, care delivery experience, drug delivery device use etc) to ensure patients’ relevant endpoints are integrated in ph3 . • Ensure and enable GPT cross functional workstreams including right functions to identify remaining health care needs in terms of outcomes and populations of interest, impact of care delivery experience, and differentiation versus SoC, and main competitors at launch for patients and other Health System Stakeholders critical to patient care access (payers) and delivery (HCPs) to build value added patient informed TVP and translate it in trial designs & evidence generation programs to be included into IEGP.
NewMarketing Manager Page GroupMarketing ManagerManhattan, NY$36–$44 / hourFull timeWork closely with sales teams to develop targeted campaigns that generate leads, nurture prospects, and support customer retention efforts. Our client is seeking a Marketing Manager to oversee impactful marketing campaigns and drive brand growth in logistics industry.
NewSales Development Representative CrossCountry MortgageSales Development RepresentativeHoboken, NJ$60,000–$80,000 / yearFind new customers using a variety of channels, including in-person meetings, phone calls, texts, and emails. Our ideal applicant is a great dealmaker, enjoys talking to people on the phone and in person, and has previous experience in customer service or sales.
NewJunior Graphic Designer AtriumJunior Graphic DesignerNew York, NYBy applying to this job, you agree to receive calls, AI-generated calls, text messages, and/or emails from Atrium and its affiliates, and contracted partners. Required Experience/Skills for the Junior Graphic Designer: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
NewCenter Director The Learning Experience Corp - Paramus, NJCenter DirectorHarrington Park, NJ$60,000–$70,000As a strategic operator and passionate educator, you will drive both the heart and the health of your center—ensuring high-quality early learning experiences while meeting enrollment, staffing, and business performance goals. • State-of-the-Art Classrooms: Lead in an immersive school and classroom setting utilizing the latest technology, materials, and resources to allow children to learn, play, and grow.
NewFull-time Personal Chef Tiny Spoon Chef, IncFull-time Personal ChefStamford, CT$24–$28 / hourQualified applicants should have a minimum of four years of line experience, a sense of urgency, people skills, attention to detail, ServSafe Manager certification and state-specific Allergen, and have a reliable vehicle. In this role, you’ll work as a personal chef for 8–9 clients per week—handling weekly grocery shopping, meal planning, cooking, and kitchen clean-up.
Manager, Global Social Media Creative PVH CorpManager, Global Social Media CreativeNew York, NYPOSITION SUMMARY: Reporting into the Global Social Media team in the Brand Image department, the Manager, Global Social Media Creative position within the CALVIN KLEIN CMO Group will oversee the Creative development, execution and optimization of social-first creative assets, in alignment with the overarching brand creative guidelines and seasonal direction. Partner closely with Social Media Strategy team to lead, develop, and execute smart, unexpected creative content, series and storytelling in alignment with brand identity aesthetics to meet department objectives and KPIs, deployed across all Global social media channels.
Social Media Marketing Manager Justworks, Inc.Social Media Marketing ManagerNY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
Marketing and Social Media Specialist Emerald Tree Care & ShrubMarketing and Social Media SpecialistNew Rochelle, New YorkJob Description: Emerald Tree & Shrub Care is seeking a dynamic Marketing & Social Media Specialist to drive our online presence, connect with clients, and share our commitment to sustainable and organic practices. Highlight what sets Emerald Tree & Shrub Care apart—our commitment to sustainable, organic products, and our mission to create a harmonious relationship with clients, employees, and nature.
NewDirector of Social Media & Content Marketing Hyve Group LtdDirector of Social Media & Content MarketingNew York, NY$120,000–$125,000 / year40% content marketing support: Support new and expanding content efforts; build content-related lead-gen support for sponsors and vendors; use content marketing to expand our database; support new in-person community gatherings. Our new Director of Social Media and Content Marketing will activate, amplify and support new and expanding content properties and programs and help redefine how Shoptalk shows up across social media year-round.
Social Media Intern, Summer 2026 Orthodox UnionSocial Media Intern, Summer 2026New York, New YorkFounded in 1898, the OU supports a network of synagogues, youth programs, Jewish and Religious Zionist advocacy programs, programs for the disabled, localized religious study programs, and international units. The Social MediaIntern will work closely with the Marketing & Communications social media team to help create, publish, and monitor content across the OU's social media channels.
Social Media Marketing Manager JustworksSocial Media Marketing ManagerNew York, NY$121,000–$151,000 / yearGood judgment - Navigate complex situations with thoughtful decision-making and the ability to act quickly and strategically; identifying patterns, making connections of underlying issues, understanding risks, developing mitigation strategies, and taking ownership of the outcome. Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks' broader communications and marketing goals, ensuring a consistent voice across platforms.
NewSocial Media and Influencer Relations Associate | United States | Remote Raintank IncSocial Media and Influencer Relations Associate | United States | RemoteNYRemote$88,000–$106,000 / yearYou''ll partner closely with Social Media, PR, Content, Product Marketing, Community, Events, and Developer Relations to create engaging content, grow our influencer program, support executive social, and build AI-assisted workflows that help our team work smarter. Today, more than 35 million users and 7,000+ customers - including Anthropic, Bloomberg, NVIDIA, Microsoft, and Salesforce - trust Grafana Labs to ensure reliability of their applications and systems, resolve incidents quickly, and optimize their telemetry to reduce noise and cost.
Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 Seton Hall UniversityStudent Worker - Diplomacy Marketing Social Media Team Member - 2026/27South Orange, NJPlan, write and review social media posts for the School's marketing and recruitment areas at both the undergraduate and graduate level utilizing website and news content. Position Location Closes Student Worker - Diplomacy Marketing Social Media Team Member - 2026/27 South Orange 2 Oct 2026.
Director, Social Media & Community Growth Strategy Verlagsgruppe Georg von Holtzbrinck GmbHDirector, Social Media & Community Growth StrategyNew York, NY$120,000–$130,000 / yearThe Director will collaborate cross-functionally with publisher marketing teams and CIMA divisions-including Performance Marketing & Audience Development, Direct-to-Consumer Marketing & Ecommerce Strategy, and Author Brand & Backlist Marketing Strategy-to deliver cohesive, conversion-driven campaigns that achieve global KPIs, model best practices, and strengthen Macmillans digital leadership in a constantly evolving landscape. Collaborate cross-functionally within CIMA with Performance Marketing & Audience Development, Consumer Insights, and Direct-to-Consumer Marketing & Ecommerce Strategy to integrate organic social media campaigns with paid media, audience analytics, and commerce initiatives, creating a unified, conversion-driven digital ecosystem that delivers measurable results across the organization.
NewCreative Strategist (B2B Social Media) AQUENTCreative Strategist (B2B Social Media)New York, NY$86.81–$98 / hourThis is an excellent opportunity for a creative professional who thrives in fast-paced environments, enjoys experimenting with emerging AI tools, and has a passion for connecting with developer and technology communities. You'll help develop and execute engaging social content that showcases products, features, customer value, and behind-the-scenes stories for technical and business audiences.
Social Media & Content Manager, Public Relations Evins CommunicationsSocial Media & Content Manager, Public RelationsNew YorkEvins Communications is looking for a creative, strategic, and detail-oriented Social Media & Content Manager to join our team and help shape the digital presence of some of the most iconic names in luxury, lifestyle, travel, food, wine & spirits. We enjoy a hybrid work schedule (subject to change) and have access to great perks within our home at Studio at Rockefeller Center, including exclusive merchant discounts, access to events (TODAY Concert Series, Tree Lighting), weekly programming, and more.
Social Media and Marketing Manager Rosewood Hotels and Resorts LLCSocial Media and Marketing ManagerNY$82,000–$90,000 / yearThe Social Media and Marketing Manager is responsible is to promote awareness of the brand image on all social media channels, to ensure that Rosewood Miramar Beach, Caruso's, AMA Sushi and Manor Bar, are correctly positioned as ultra-luxury hotel and dining destinations and are aligned with the strategic direction of Rosewood Hotels and Resorts. Proven track record of developing and implementing successful social media strategies and campaigns, preferably within the luxury hospitality, lifestyle, luxury goods or a related industry.
Marketing and Social Media Coordinator Rentquest LLCMarketing and Social Media CoordinatorNew York, NYDuties included but are not limited to: Managing social media platforms by creating meaningful and on-brand content and interacting with new and potential followers. RentQuest and Staged NY are sister companies in the high-end furniture rental industry with clients throughout the tri-state area.
NewSocial Media Strategist J/PRSocial Media StrategistNew York, NY or Nashville, TN, NYFull timeThis is in addition to numerous awards like PR News Best Places to Work, New York Observer PR Power 5 for five years in a row, The PR Net 100, Forbes Five Star Agency, PR Couture Spotlight Agency of the Year, and Crain’s Best Places to Work (to name a few). At J/PR, we’re incredibly intentional about our company culture, and we whole-heartedly believe in a work-life blend, where you'll be empowered to continue learning and growing through travel, mentorship, training and retreats, along with a connected company culture.
Social Media and PR Manager - MLOA coverage 6-month temporary position Job ID 2023-01603 ConairSocial Media and PR Manager - MLOA coverage 6-month temporary position Job ID 2023-01603Stamford, ConnecticutYou will lead day-to-day execution while shaping strategy—partnering across teams and managing agency relationships to deliver seamless, high-performing programs that strengthen brand equity and accelerate growth. Position at CuisinartPosition Summary:We are seeking a high-impact, hands-on Social Media & PR Manager to lead how Cuisinart shows up across organic social, influencer marketing, and earned media.
Associate Manager, Social Media Community Hybrid Role - New York Olaplex Holdings IncAssociate Manager, Social Media Community Hybrid Role - New YorkNY$85,000–$95,000 / yearThis role heavily focuses on content and community interactions from both a consumer and PRO POV, with an understanding of social media trends and analytics- leveraging data to optimize performance and explore new ways to drive engagement, collaborating closely with the Creative Services, Influencer, Pro, PR, Marketing, and Digital teams to cement the brand''s position as a leader in the space. Manage day-to-day community interactions across all social media channels (Instagram, TikTok, YouTube, and emerging platforms) in a timely, informative, and brand-right voice that reinforces OLAPLEX's expertise and credibility.
Social Media & Marketing – Wedding Venue The Briarcliff ManorSocial Media & Marketing – Wedding VenueBriarcliff Manor, NY$20–$30 / hourWe’re a high-end wedding venue in Westchester County looking for a creative, proactive Social Media & Marketing Lead to help elevate our online presence and keep our marketing fresh, exciting, and moving forward. Social media is the core focus of this role — including content direction, content capture, reels, trends, storytelling, engagement, and helping shape how we show up online across Instagram, TikTok, and other platforms.
Social Media Content Creator Coordinator StratAcuity Staffing Partners IncSocial Media Content Creator CoordinatorNY$30–$35 / hourIn terms of professional development, Everforth Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Everforth Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts.
Social Media Marketing Strategist - CPG Food (Hybrid in Passaic County, NJ Office) LDK Talent SolutionsSocial Media Marketing Strategist - CPG Food (Hybrid in Passaic County, NJ Office)Clifton, NJDevelop and execute a full organic social strategy across Instagram and TikTok, with a clear POV on content pillars, posting cadence, and platform-specific formats. This is a high-ownership role: you'll be the single driver of our Instagram and TikTok presence, responsible for both follower growth and the engagement that fuels it.
Social Media Associate ForaSocial Media AssociateNew York City, New YorkManage day to day community engagement, including responding to direct messages and comments, engaging with advisor content, participating in relevant cultural moments, and helping establish a consistent and distinctive brand voice across platforms. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers.
NewClinical Assistant/Associate Professor of Marketing (Digital Marketing/Social Media) New York UniversityClinical Assistant/Associate Professor of Marketing (Digital Marketing/Social Media)New York, NY$100,000–$160,000 / yearThe School plays a critical role in workforce development in emerging and evolving sectors of industry in New York City and around the globe including: real estate; marketing and PR; technology and project management; global affairs; hospitality, travel, and tourism; human capital management; sports business; communication/media; publishing; professional writing; translation; and the arts, among others. Reflecting NYU SPS's mission to bring cross-disciplinary perspectives to professional education, the Division offers both credit-bearing and continuing education programs, serving more than 2,000 graduate students across nine master's degrees and over 1,000 professionals annually through career advancement and executive education offerings.
NewSocial Media Marketing Specialist Video Editor IG YT TT BluZincSocial Media Marketing Specialist Video Editor IG YT TTFloridaIf you happen to be a proven Executive Assistant who also matches this profile, with genuine golf interest and strong short -form video editing capability, please apply to this advert or to the Executive Assistant role listed on our website. reporting to the Head of Media Production, we're leading a confidential search for a hands -on Social Media Specialist to help build one of the fastest -growing digital golf media businesses in the world.
Marketing Specialist, Social Media & Influencer TaskrabbitMarketing Specialist, Social Media & InfluencerNew York, NY$72,000–$96,000 / yearAs a core member of the Marketing team, this individual will work with key stakeholders across creative, paid, owned and earned channels, and partner closely with our Brand & Social Media Lead on cross-functional campaigns and social-led initiatives. As the Social Media & Influencer Specialist, you will build Taskrabbit's brand personality across social media, building a distinct presence that drives brand affinity and helps achieve business goals.
NewSocial Media Coordinator Stefanini, IncSocial Media CoordinatorNewark, NJOur presence is in countries like Americas, Europe, Africa and Asia, and more than 400 clients across a broad spectrum of markets, including financial services, manufacturing, telecommunications, chemical services, technology, public sector, and utilities. The Stefanini Group is a global provider of offshore, onshore and near shore outsourcing, IT digital consulting, systems integration, application and strategic staffing services to Fortune 1000 enterprises around the world.
Social Media Content Creator PeopleSocial Media Content CreatorNew York, New YorkSocial Media Content CreatorThe Transaction team at People Inc. is looking for a Content Creator to bring a new product’s story to life across TikTok, Instagram Reels, and social channels. People Inc.'s over 40 iconic brands include PEOPLE, Better Homes & Gardens, Verywell, Food & Wine, Travel + Leisure, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living.
Social Media and Email Marketing Specialist Zoe FinancialSocial Media and Email Marketing SpecialistNew York, NY$80,000–$100,000 / yearZoe is an end-to-end wealth platform that helps clients grow and protect their wealth through innovative technology and exceptional client service. We have a strong leadership team with over 20 years of industry experience at firms like Morgan Stanley, JP Morgan, Merrill Lynch, Principal, and Learnvest.
NewSocial Media Manager TEKsystemsSocial Media ManagerNew York, NY$60–$75 / hourThis role will help drive success for the social team, partnering closely with cross-functional teams to develop, execute, and optimize LinkedIn content, thought leadership programs, and integrated social campaigns. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed.
Social Media Manager AKA NYC LimitedSocial Media ManagerNew York, NYFull timeFrom the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. This role requires an elevated level of strategic thinking, creative excellence, and operational leadership, with a strong ability to independently drive campaigns from concept through execution.
Remote | Travel Industry | Social Media Marketing Assistant Destination CareersRemote | Travel Industry | Social Media Marketing AssistantNew York, New YorkRemote$50,000–$65,000 / yearKey Responsibilities:Assist with creating and scheduling content across social media platformsSupport the development of posts, captions, short-form videos, and promotional graphicsMonitor engagement and respond to comments and messages professionallyResearch travel trends, destinations, and relevant hashtagsHelp maintain a consistent brand voice and visual identityTrack basic performance metrics and provide engagement insightsCollaborate on marketing campaigns and promotional initiatives Qualifications:Strong written communication skillsFamiliarity with social media platforms such as Facebook, Instagram, TikTok, and LinkedInBasic understanding of content creation and digital marketing principlesComfortable using scheduling tools and simple design platformsOrganized, self-motivated, and able to work independentlyMarketing, communications, or content creation experience is helpful but not required What We Offer:Structured onboarding and brand trainingFlexible remote work environmentOpportunity to gain experience in travel marketing and digital brandingSupportive and collaborative team environment Ideal Candidate:This role is well suited for individuals exploring careers in marketing, communications, or digital media, as well as creative professionals interested in the travel industry.$50,000 - $65,000 a yearWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information.
NewSocial Media Graphic Designer (Hybrid from NY) Lands' End IncSocial Media Graphic Designer (Hybrid from NY)New York, NYRemote$60,000–$70,000 / yearThis role is ideal for a designer who thrives in a fast-paced environment, enjoys bringing campaigns to life through strong visual storytelling, and understands how creative performs across digital and social platforms. At Lands End, were looking for a talented Social Media Graphic Designer to create compelling, high-performing creative assets for our social media marketing efforts.