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The role proactively mobilizes and aligns the right analytical resources (e.g., measurement, experimentation, and reporting/BI partners) to solve business problems and to support planning, launch, and post-launch readouts with timely, decision-ready insights. In a Go-to-Market (GTM) support capacity, this role serves as the primary embedded analytics partner for a designated line of business, translating business objectives into clear analytical questions, success metrics, and measurement plans.

Principal Marketing AnalystDuration: Temp to Hire, W2Pay: $145k-$153k annuallyLocation: Hybrid NYC or DCOur insurance client's marketing department is seeking a highly experienced and analytically rigorous professional to join the Marketing Analytics team as a PrincipalMarketing Analyst. This role is designed for someone who operates with a high degree of autonomy and strategic influence, translating complex marketing and customer data into executive-ready insights that shape execution decisions.At the Principal level, the analyst is expected to thrive in ambiguity, independently frame decision-critical questions, and proactively surface insights before they are requested. The role balances strategic thought leadership with hands-on analytical execution, serving as a trusted advisor to senior marketingstakeholders while also elevating analytical rigor, standards, and storytelling across the team.In a Go-to-Market (GTM) support capacity, this role serves as the primary embedded analytics partner for a designated line of business, translating business objectives into clear analytical questions, success metrics, and measurement plans. The role proactively mobilizes and aligns the right analytical resources (e.g., measurement, experimentation, and reporting/BI partners) to solve business problems and to support planning, launch, and post-launch readouts with timely, decision-ready insights.Key Responsibilities<ul><li>Act as the primary analytics point of contact for a marketing function, translating objectives into clear analytical asks and success metrics.</li><li>Proactively mobilize and align analytical resources (e.g., measurement, experimentation, reporting) to solve problems and support launch/readout cadences.</li><li>Lead high impact marketing analyses across channels, connecting performance metrics to go-to-market strategy and focusing on decision support rather than routine reporting.</li><li>Independently frame ambiguous business questions into decision-ready analytical approachesand recommendations.</li><li>Design, standardize, and scale advanced analytical frameworks (e.g., segmentation, funnel analysis, channel, decomposition analyses, business case analysis).</li><li>Select and synthesize data based on decision needs, proactively identifying data gaps, limitations, and risks.</li><li>Apply deep statistical and analytical judgment, critically evaluating assumptions, methodologies, and decision risk.</li><li>Establish and uphold best practices for data quality, QA, documentation, and reproducibility; identify and correct issues before stakeholder delivery.</li><li>Craft executive-ready narratives that translate complex analysis into clear implications, tradeoffs, and recommended actions.</li><li>Serve as a trusted thought partner to senior marketing stakeholders, influencing strategy, prioritization, and investment decisions.</li><li>Coach and mentor analysts on technical rigor, business framing, and effective data storytelling.</li><li>Demonstrate a growth mindset by actively seeking and applying feedback, continuously strengthening analytical approaches, and testing/iterating on new methods to improve decision impact.</li><li>Manage multiple strategic initiatives concurrently, setting realistic expectations and proactively communicating risks and dependencies.</li></ul>Required Qualifications<ul><li>Bachelor's degree in a quantitative field (Statistics, Mathematics, Economics, Data Analytics, Data Science, Computer Science, or similar). Master's degree preferred</li></ul><ul><li>7+ years of experience in marketing analytics or a closely related analytical role; experience in Property & Casualty (P&C) insurance preferred.All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. </li></ul>

Roth Staffing Companies

Principal Marketing Analyst

Analysis Skills

Business Analysis

Business Case

Business Intelligence

Channel Marketing

Channel Strategies

Coaching

Communication Skills

Computer Science

County Ordinances

Customer/Client Research

Data Analysis

Data Science

Decision Support

Economic Analysis

Embedded Systems

Establish Priorities

Identify Issues

Insurance

Market Entry Strategy

Marketing

Mathematics

Mentoring

Metrics

Performance Metrics

Problem Solving Skills

State Laws and Regulations

Statistics

Storytelling

Strategic Planning

Thought Leadership

Time Management

Broadbean

UNKNOWN

ADAPTED_NOW

The analyst will be responsible for generating insights from Clean Room technologies, powered by LiveRamp's Clean Room as well as emerging industry solutions such as Amazon Marketing Cloud, Google Ads Data Hub, and more. Proven track record of creating and presenting data-driven dashboards and presentations, effectively telling a story through insights, with hands-on experience in Metabase, Tableau, and Looker.

<div>Client – Product Company Client is based out of San Francisco, New York, Seattle, or Little Rock Note – Remote is also ok if you find right candidate, he will have to work in PST time zone Note – This is a Product company and they build complex Market Analysis platform for very large clients mostly related to Market -Media Domain specialization Senior Data Analyst Client is the data collaboration platform of choice for the world's most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, client is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. You will: The Senior Data Analyst will work on reporting and analytics initiatives for client customers. This role will work in close collaboration with Customer Success, Product and Engineering teams. The analyst will be responsible for generating insights from Clean Room technologies, powered by LiveRamp's Clean Room as well as emerging industry solutions such as Amazon Marketing Cloud, Google Ads Data Hub, and more. The role will primarily focus on developing visualizations, dashboards and reports that enable our customers to better understand their data and make data driven decisions.<ul><li>Lead measurement initiatives; develop KPIs and learning plans for customers in support of their marketing objectives</li><li>Develop, implement, and maintain analytics systems, tools, and frameworks that enable efficient analysis for customers</li><li>Design approaches for observational analytics – including mining multi-dimensional datasets – and experimental methods to build templates and libraries of analysis that can scale across many different customer use cases and verticals</li><li>Get hands-on with customer data to drive insights, answer key business questions, and enable campaign optimization. Identify and communicate areas to improve effectiveness, efficiency, and productivity.</li><li>Design and create rich, compelling visualizations with data</li><li>Work directly with customer stakeholders to gather requirements, communicate updates and findings, and build relationships.</li></ul><ul><li>Speak and present both internally and externally, leveraging data to tell a story and effectively communicating complex analytical concepts to business and technical audiences.</li></ul> Your team will:<ul><li>Work closely with product and engineering teams to support and understand suite of measurement products and their respective methodologies.</li><li>Dive deep with internal and external clients to understand their measurement and analytical needs and translate them into product improvements.</li><li>Help design new offerings in the analytical space.</li><li>Design and develop insightful dashboards using a variety of data visualization tools to inform decision-making for both internal and external stakeholders.</li></ul> About you:<ul><li>9+ years of experience in analytics or data science, with expertise in measurement and attribution.</li><li>Bachelor's degree in Statistics, Economics, Engineering, Computer Science or another quantitative field.</li><li>Strong verbal and written communication skills, with experience in client-facing environments.</li><li>Proven track record of creating and presenting data-driven dashboards and presentations, effectively telling a story through insights, with hands-on experience in Metabase, Tableau, and Looker.</li><li>Solid understanding of data modeling techniques, with the ability to explain complex concepts to different audiences.</li><li>AdTech industry experience required; familiarity with the TV industry is a plus.</li><li>Ability to independently prepare analysis using SQL, Python, Excel, and statistical methods.</li><li>Detail-oriented with strong time management skills, delivering high-quality, client-ready analytical reports across multiple projects.</li><li>Comfortable presenting complex analyses to large, non-technical audiences, while also being able to adapt to effectively communicate with technical audiences.</li></ul></div>

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