This role also requires demonstrated experience leveraging member engagement and interaction history data sourced from hybrid channels (voice, text, digital, print, etc.), coupled with robust data management and data product expertise, to drive personalization, improve administrative efficiency, and facilitate seamless omnichannel experiences across the organization. A core component of this role includes the ability to ideate and sequence innovative data products, build comprehensive data needs roadmaps aligned with business objectives, and rigorously evaluate data quality, accuracy, and availability requirements.