Lead experimentation at scale: Drive an iterative experimentation culture across the team -- designing complex experiments (A/B/n, painted-door, bandits, and quasi-experimental designs) and applying causal inference (Propensity Score, DiD, Synthetic Control where A/B testing capability is limited). Influence senior leadership: Combine insights, business acumen, strategic considerations, and industry-wide learnings to influence cross-functional leaders up to the VP level; act as the connective tissue across Product, Marketing, Engineering, and Design.