That will entail seeking out and screening the best work being produced for TV in all its forms (scripted, nonfiction/reality, animation, limited series, variety/talk shows) and inviting the talent — showrunners and stars — to represent that work via behind-the-scenes panels, Q&As with creators, and deep-dive conversations. Expertise bordering on obsession with TV's history and future is a must for the job, which is responsible for increasing the quantity and quality of TV programming at SXSW, both in terms of what is screened (world premieres of new series, returning seasons of acclaimed shows, top-tier international productions, impactful reunions) and how it is discussed.