auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations Manage the delivery of creative assets, insertion orders, campaign artifacts, and all relevant campaign documentation in preparation for campaign launch Communicate effectively with clients about upcoming programmatic activations and new and never been done before tactics Provide regular insights to clients detailing performance, campaign optimizations, and new opportunities Lead and assist in coaching, managing, and educating Analysts and Sr. Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication Strategically plan, execute, manage, and optimize online biddable media campaigns and programs for agency clients (e.g.