The ASM supports the Shop Manager as needed in all business areas and as delegated by their Retailer; as second-in-command, the ASM will pick up Manager duties as required to support a strong customer experience, staff experience, shop operational excellence, and exceeding sales goals. Building the Brand: educate our customers and staff on our brand values, and articulate our position on Fighting Animal Testing, Freshest Cosmetics, Ethical Buying, 100% Vegetarian, Handmade, and Naked Packaging in the shop and through community engagement and other traffic-driving initiatives.