The Digital Engine Optimization (DEO) Manager owns how PODS Moving & Storage is discovered, understood, represented, and referenced across search engines, AI assistants, answer engines, local search, and other machine-mediated discovery experiences. Success is measured not only by rankings and organic traffic, but by whether PODS is accurately represented and visible when customers research moving and storage, whether that interaction produces a click, an AI citation, a brand mention, a quote start, or another measurable influence on consideration and conversion.