Conceptualize and execute all creative video needs for the men's basketball program, including pre-production planning, shooting, editing raw footage, and designing innovative visual content for use across multiple platforms, including in-game presentation, social media, web, and other digital channels. This position oversees the conception, production, and delivery of high-impact multimedia content that elevates the program's identity, supports recruiting and NIL initiatives, and drives fan engagement across digital, in-venue, and institutional platforms.