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To provide BIG Service to external guests and ensure their complete satisfaction, inclusive of greeting and interacting with guests in a friendly and enthusiastic manner, anticipating and meeting guest needs and preferences, remaining calm and professional when dealing with guests that are difficult or upset. Coordinates with Marketing Manager and staff to maintain performance details of promotional free play tracking for monthly newsletters, new member mailers, and all direct or electronic marketing efforts.

<table><tbody><tr><td>JOB SUMMARY: The Director of Marketing is responsible for guest acquisition and engagement strategies and the management of the marketing team to drive these strategies. Creates revenue generating marketing campaigns on time and within established budgets. Collaborates with all departments, and property leadership effectively to meet the marketing/revenue needs of the property.    Serves as a member of the Leadership Team. </td></tr><tr><td>SCOPE: Performance-driven leader will deliver exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented professional will bring expertise in brand management and social media engagement. Committed to our culture, actively supports all initiatives that connect BIG dreams to BIG fun. JOB RESPONSIBILITIES:<ul><li>Works and communicates regularly with the WY President and Vice President of Operations on planning, budgeting, and the development of new initiatives. </li><li>Manages player development and loyalty through the Host Program, direct mail, electronic mail, player tracking, and targeted promotions. </li><li>Assists with the preparation of annual budget, monitors events, and expenses, and works to ensure budgetary compliance. </li><li>Generates and presents ideas to engage players through relevant promotions and events based on key metrics and data.Provides leadership, guidance and direction to the Marketing Team and ensures all tasks and responsibilities are properly executed and maintained.</li><li>Evaluates the effectiveness of all promotions and events and adjust based on results.</li><li>Prepares and presents key results and recommendations to property leadership and owners on a regular basis. </li><li>Oversees the preparation of detailed departmental and promotional policies and procedures and ensures they are updated regularly. </li><li>Serves as a liaison with outside agencies on the development of promotional materials, creative elements, social media, website integration, reports, media, and other related items. </li><li>Manages social media outlets and responds, when necessary, to inquiries in a professional, well-written, and positive demeanor. </li><li>Directs and monitors all marketing analyses for accuracy and reports pertinent information to the senior leadership team. </li><li>Researches and analyzes demographic and financial factors to capitalize on market opportunities through purchased software tools. </li><li>Reviews monthly demographic reports including active player database, trip counts, and frequency. </li><li>Creates departmental schedules that adequately reflect the business needs. </li><li>Ensures that all promotional events are executed in an efficient, courteous, and professional manner and that all involved departments are aware of the standards. </li><li>Supervises all marketing events and direct marketing projects at all stages, including conceptual planning, schedule management and implementation. </li><li>Coordinates with appropriate department heads to ensure all promotions and special events are effectively executed. </li><li>Attract, acquire, and retain players through effective campaigns and promotions. </li><li>Review print and digital collateral/communications across the property to ensure consistency with company graphic standards. </li><li>Coordinates with Marketing Manager and staff to maintain performance details of promotional free play tracking for monthly newsletters, new member mailers, and all direct or electronic marketing efforts. </li><li>Coordinates with Marketing Manager and staff to control free play expenses and reinvestment rates with acceptable range depending on offer type and average play within pre- </li><li>Compiles monthly overview of all marketing initiatives and their performance, including response rate, incremental gain, cost, and ROI. </li><li>Oversees scheduling, recruiting, and sourcing of on property entertainment to ensure variety, quality, and guest appeal.</li><li>Builds content for monthly loyalty mailers (newsletters), promoting relevant and upcoming events to the active qualifying database.</li><li>Ensures content is created for proper internal communications, including Marketing calendars, brochures, information guides, quick reference sheets, and more. </li><li>Effectively communicates events and promotions to maintain a constant flow of upward, downward, and lateral information to ensure a favorable gaming experience for all visitors to the property. </li><li>Leverage industry trends and competitive analysis to improve guest relationships. </li><li>Ability to plan, prioritize and organize effectively, handle multiple high-priority projects concurrently and react quickly to shifting priorities. </li><li>Supports company retention goals by ensuring the compliance of new Team Member attendance at orientation before working a scheduled shift. </li><li>Drive culture by consistently demonstrating leadership, a positive attitude, and the BIG Service standards. </li><li>To provide BIG Service to external guests and ensure their complete satisfaction, inclusive of greeting and interacting with guests in a friendly and enthusiastic manner, anticipating and meeting guest needs and preferences, remaining calm and professional when dealing with guests that are difficult or upset. </li><li>The ability to develop and maintain professional, trusting, and positive working relationships with managers, supervisors, staff, coworkers, guests, and vendors. </li><li>The ability and willingness to ensure that work activities are completed accurately, efficiently, and in a timely manner. </li><li>The ability to work safely. This includes clearly understanding and following company safety policies and procedures, completing work in a safe manner, caring about safety of self and others, responding appropriately in an emergency, and reporting unsafe conditions. </li><li>Maintain regular attendance in accordance with the Time and Attendance policy. </li><li>Maintain professionalism and a friendly and approachable demeanor throughout the workday. </li><li>Maintain all appearance standards in accordance with established uniform and appearance guidelines. </li><li>Inform manager on duty of any irregularities and unusual situations when they occur. </li><li>Ability to keep a friendly, calm, and helpful demeanor in high-stress situations and a continuously fast-paced environment. </li><li>Maintains confidentiality as related to all department and property information.</li><li>Ability to work independently with little to no supervision or as part of a team is required.</li><li>Must be and remain compliant with all legal or company regulations for working in the industry. </li><li>KEY SUCCESS INDICATORS: Must demonstrate the ability to successfully represent the company and the brand in all interactions. Highly motivated, self-directed and an organized approach to the role is key. OTHER DUTIES: The content of this job description does not restrict management’s right to assign or reassign duties and responsibilities to this position at any time to include special projects.</li><li>High school diploma or general education degree required </li><li>Bachelor’s degree in Marketing or related area preferred </li><li>3-5 years Marketing experience required </li><li>Must possess strong Microsoft Office Skills (Word, and PowerPoint) and be proficient in Excel. </li><li>Must be 21 years of age or older </li><li>Must pass all required pre-screening and background checks. </li><li>Motor Vehicle Report with successful results per insurance carrier requirements. </li><li>Ability to travel frequently throughout the State of Wyoming. </li><li>Ability to work a variety of shifts, this includes day, swing, late-night, weekend, and holiday shifts as scheduled. </li><li>Must be able to obtain and maintain a valid Wyoming gaming/racing license. </li><li>Must be able to sit, stand or walk for extended periods of time. </li><li>Must be able to answer all inquiries, provide assistance and information in a professional and accurate manner. </li><li>Must be able to access and interpret information on computer screens.</li><li>Must be able to work in environment where smoking is permitted and can be loud with guest chatter, overhead music, and live entertainment. </li><li>Must be able to lift and carry up to 50 pounds and respond to visual and aural cues. </li><li>Requires the ability to distinguish letters or symbols and eye hand coordination. </li></ul></td></tr></tbody></table>

WYOMING DOWNS, LLC

Director of Marketing - Wyoming Based

Acquisition Strategy

Analysis Skills

Brand Management

Brochures

Budget Management

Budgeting

Calendar Management

Candidate Sourcing

Communication Skills

Competitive Analysis/Strategy

Demographics

Direct Mail

Direct Marketing

Establish Priorities

Event Management

Event Marketing

Expense Tracking

Financial Analysis

Gaming

High School Diploma

Industry/Trade Analysis

Insurance

Leadership

Legal

Lift/Move 50 Pounds

Mail Processing

Maintain Compliance

Marketing

Marketing Campaign

Member Orientation

Metrics

Microsoft Excel

Microsoft Office

Microsoft PowerPoint

Microsoft Word

Music

Newsletter

Online Marketing

Operations Planning

Organizational Skills

Project Design

Promotional Programs

Regulations

Return on Investment (ROI)

Safety Process

Safety/Work Safety

Schedule Development

Social Media

Strategic Planning

Team Lead/Manager

Time Management

Willing to Travel

HiringThing

Purpose: The Part-time Welcome Center Specialist provides excellent customer service to Wyoming Welcome Center visitors by delivering up-to-date information and promoting Wyoming sites, attractions, events, and points of interest to enhance customer's experience and influence a longer stay in the state. Informed: Knowledge of Wyoming history, geography, motor vehicle laws, tourist attractions, sites and recreational opportunities including local, statewide, and regional events.

HOUR

Title: Part-Time Welcome Center Specialist Location: Cheyenne Division: Business Operations Reports To: Visitor Services Supervisor Position Status: Non-Exempt Salary: $14.00 hour Date: April 28, 2026 The Wyoming Office of Tourism is the only statewide Destination Marketing Organization (DMO) dedicated to growing Wyoming's tourism economy. Purpose: The Part-time Welcome Center Specialist provides excellent customer service to Wyoming Welcome Center visitors by delivering up-to-date information and promoting Wyoming sites, attractions, events, and points of interest to enhance customer's experience and influence a longer stay in the state. Essential Duties:. <ul><li>Engages in excellent customer service by greeting and communicating directly with visitors to make them feel welcome and answer their questions. </li></ul><ul><li>Utilizes research skills to seek out information in response to questions and guide visitors to Wyoming sites, attractions, events, and points of interest based on their preferences. </li></ul><ul><li>Sustains relationships with area businesses and partners by promoting special events and other points of interest to visitors. </li></ul><ul><li>Upholds attention to detail to maintain the appearance of the Welcome Center through routine cleaning and addressing minor problems that may occur. </li></ul><ul><li>Maintain stocking of brochure displays, office space and warehouse. </li></ul><ul><li>Practices good communication skills by responding to inquiries via email and over the phone. </li></ul> Position Requirements: <ul><li>Problem Solver: Resourceful in finding information and understanding needs. </li></ul><ul><li>Informed: Knowledge of Wyoming history, geography, motor vehicle laws, tourist attractions, sites and recreational opportunities including local, statewide, and regional events. Familiar with major highways and throughways. </li></ul><ul><li>People Person: Engages well with customers and aware of yourself and others. Displays appropriate interpersonal skills including active listening, flexibility, patience, etc. </li></ul><ul><li>Professional Effectiveness: Strong communication skills; written and oral, Ability to be flexible, work independently and as a member of the team. </li></ul><ul><li>Basic computer knowledge including Microsoft, Google docs and internet search capabilities. </li></ul><ul><li>Must be available for work weekends and holidays. </li></ul><ul><li>Ability to lift 30+ pounds. </li></ul><ul><li>Work well both independently and as a member of a team. </li></ul><ul><li>Prefer education and/or training equivalent to a high school diploma and one year of customer service or public relations experience. </li></ul>

Weekend Marketing Jobs in Cheyenne, WY

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Weekend Marketing Jobs in Cheyenne, WY

Director of Marketing - Wyoming Based WYOMING DOWNS, LLC

Part Time Welcome Center Specialist Wyoming Office of Tourism

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