What You'll Do Sales & Lead Management · Manage all prospect inquiries and track progress using the CRM system, from initial contact to final decision · Build trust through listening, thoughtful questions, personalized presentations, and consistent follow-up · Educate prospective residents and families on services, amenities, and care offerings--tailoring the message to their unique needs · Conduct tours and engage other team members to help demonstrate Legacy's vibrant community culture · Meet or exceed occupancy, deposit, and move-in targets through focused, relationship-based selling · Maintain detailed records and report regularly to the Executive Director on pipeline activity, referral sources, and results Marketing & Community Engagement · Develop and execute a community-specific marketing plan that includes referral outreach, community involvement, and promotional campaigns · Build and maintain strong relationships with hospitals, physicians, case managers, churches, senior centers, and other key referral sources · Host and coordinate onsite events and educational sessions for prospects, families, and professionals · Lead internal training for staff on how each department plays a role in the marketing and customer experience · Represent Legacy at community events, networking functions, and industry gatherings to increase visibility and build goodwill Move-In & Transition Support · Serve as the family's main point of contact through the move-in process · Provide and manage all paperwork, ensuring timely completion and compliance · Coordinate with the Wellness Nurse and Resident Services Director to schedule assessments and prepare for move-in · Ensure smooth transitions through open communication, reassurance, and follow-up after move-in · Keep staff informed of new residents and ensure warm welcomes and successful onboarding Who You Are · A compassionate and strategic communicator who thrives on building relationships · Experienced in sales--ideally in senior living, healthcare, hospitality, or real estate · Organized, motivated, and able to manage a sales pipeline from inquiry to close · Skilled in presentation, follow-up, and active listening · Proficient with CRM tools and comfortable using data to guide decisions · Able to work some evenings and weekends as needed for tours, events, or outreach Why Legacy? Your Mission as Director of Sales & Marketing You will own the full sales cycle--from first inquiry to move-in--while building deep relationships with referral partners, leading local outreach, and driving strategic growth in occupancy.