AI Workflow and ScaleUse AI tools (Claude, ChatGPT, AirOps, Clearscope, or similar) to accelerate production and research without sacrificing originality, quality, or editorial voiceBuild prompt frameworks, briefing systems, and quality checks that let a lean team produce high-volume, high-quality contentStays current on how GEO, LLM citation behavior, and AI-assisted workflows are reshaping content marketingQualificationsRequired:6-8+ years of content marketing and copywriting experience, including 3+ years in healthtech (digital health, benefits, payer, provider, care delivery, or pharmacy-adjacent)Exceptional writer with a portfolio that demonstrates breadth: long-form authority work (white papers, thought leadership, research reports), short-form campaign copy (email, paid social, direct mail, SMS), direct response copy (sales letters, landing pages, lead-gen assets), AND website copy (product pages, hero sections, conversion-focused web). We will read the writing samples carefullyProven track record building content programs that drove measurable outcomes: organic traffic growth, pipeline influence, member engagement, or revenueDeep understanding of B2B2C marketing — both B2B buyer journeys (benefits leaders, TPAs, consultants, HR, CFOs) and consumer activation patterns (member outreach, healthcare consumer trust-building, specialty infusion patient journeys)Hands-on expertise across SEO, GEO/LLM optimization, content distribution, and editorial workflowComfort translating clinical and pharmacy concepts into clear language for non-clinical audiences, with awareness of HIPAA and PHI guardrailsStrong test-and-learn discipline, with examples of A/B testing programs that produced repeatable creative frameworksPractical fluency with AI tools in a content and copy workflowStartup attitude.