What You Will DoOwn and scale lifecycle strategy across onboarding and adoption, driving time-to-value, engagement, payments activation, and revenue growthBuild and optimize multi-channel customer journeys (email and in-app) using behavioral data, segmentation, and continuous testingDevelop and embed AI-powered systems and workflows to improve targeting, execution, and decision-making at scaleTranslate customer behavior and lifecycle performance into actionable insights that drive adoption, retention, and expansionEstablish performance frameworks to measure impact, prioritize initiatives based on ROI, and continuously optimize programsPartner cross-functionally to align lifecycle strategy with product and go-to-market initiatives, influencing decisions through dataOwn programs end-to-end and support customer-facing initiatives that drive product adoption, engagement, and educationWhat You Need to SucceedAt least 5 years of experience in Customer, Lifecycle, or Product Marketing within SaaS, with a proven track record of owning lifecycle or product adoption programs end-to-end and driving measurable impact on adoption, retention, payments activation, and revenueStrong systems thinker with experience building scalable, repeatable lifecycle programs and embedding AI and automation into workflows for segmentation, optimization, and decision-makingHands-on expertise with email and in-app channels (e.g., Pendo), including segmentation, deliverability, UX, and multi-channel journey optimizationDeep analytical skillset, with experience building performance frameworks, connecting efforts to business outcomes, and prioritizing initiatives based on ROIProficiency with core marketing and customer data platforms (e.g., Salesforce, Marketo, HubSpot, Gainsight, Pendo, etc.) and ability to leverage data across systems effectivelyDemonstrated ability to operate independently in ambiguous environments, owning strategy through execution with a strong problem-solving mindsetEffective cross-functional collaborator and communicator, able to influence stakeholders, present insights clearly, and support customer-facing initiatives that drive adoption and engagementNice to Haves But Not RequiredExperience in nonprofit or mission-driven organizationsFamiliarity with paymentsBenefitsHealth + WellnessYou'll have access to generous health, vision, and dental insurance options as well as HealthiestYou, a healthcare service that offers convenient, confidential access to quality doctors 24/7, anytime, anywhere. Additionally, you're a data-driven SaaS marketer with experience in lifecycle, customer, or product marketing, and a track record of translating insights into impactful, multi-channel programs that leverage agentic AI.You'll partner cross-functionally with Product, Product Marketing, Customer Success, and Revenue teams to translate business goals into impactful customer experiences across email and in-app channels in addition to helping with general customer communications as needed.