
ASG
About ASG
Associated Supermarket Group (ASG) is a consortium that serves over 400 independently owned supermarkets in the New York Tri-State Area and other cities along the U.S. Eastern Seaboard. We provide procurement, distribution, marketing, merchandising, advertising, promotion and other retail solutions, as well as store financing. Our banners include Associated, Compare, Met, Met Fresh, Metropolitan City Market, Pioneer and other independently named stores.
Formally known as Associated Foods Holdings and founded in 1954, ASG is the largest group of independently owned and operated supermarkets based in the New York metropolitan area. In January of 2014 ASG added the Met Food, Met Fresh, Metropolitan City Market and Pioneer banners to the portfolio of banners. Both Met and Pioneer are recognized brands that have served the New York City marketplace for many years.