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Skills
Analysis Skillsunmatched
Artificial Intelligence (AI)unmatched
Asset Managementunmatched
Benchmarkingunmatched
Budget Managementunmatched
Business-to-Business (B2B)unmatched
Calendar Managementunmatched
Campaignsunmatched
Communication Skillsunmatched
Competitive Analysis/Strategyunmatched
Continuous Improvementunmatched
Creative Briefunmatched
Cross-Functionalunmatched
Detail Orientedunmatched
Identify Issuesunmatched
Marketingunmatched
Media Buying and Planningunmatched
Media Campaignsunmatched
Metricsunmatched
Network Operations Centerunmatched
Online Marketingunmatched
Organizational Skillsunmatched
Performance Analysisunmatched
Performance Metricsunmatched
Project Management Softwareunmatched
Project Scheduleunmatched
Project/Program Coordinationunmatched
Project/Program Managementunmatched
Purchasing/Procurementunmatched
Reporting Dashboardsunmatched
Schedule Developmentunmatched
Scrum Project Management and Software Developmentunmatched
Search Engine Optimization (SEO)unmatched
Semiconductorsunmatched
Strategic Planningunmatched
Time Managementunmatched
Trend Analysisunmatched
Description
Job Title: Paid Media Specialist Job Location: San Jose, CA 95134 Job Duration: 12 Months Contract Job Description: We are seeking a detail-oriented and results-driven B2B Paid Media Specialist to join our digitalamplification team. The ideal candidate has a strong command of the B2B paid media landscape - including channels, platforms, and performance metrics - and excels at translating campaign objectives into actionable direction that paid media partners can execute against. From trafficking assets and managing timelines to ensuring proper UTM setup and monitoring weekly performance, this person keeps campaigns running efficiently and on track.
Primary Responsibilities : Paid Media Execution & Management
Serve as the day-to-day partner to the Paid Media Manager, managing schedules, budgets, assets, and overall project organization to ensure all requirements, deliverables, and timelines are clearly communicated and executed upon
Work with the assigned media agency to manage day-to-day project schedules/calendars to track campaign and deliverable milestones
Execute hyper-targeted brand and solution campaigns that align with AI Data Center and Edge AI narratives
Campaign Translation & Execution Alignment
Partner with the Paid Media Manager to help articulate the purpose and objectives of each campaign to the agency, translating strategic direction into clear, actionable guidance that paid media partners can execute against
Support the development of the paid media creative brief by gathering and consolidating key inputs and learnings from past campaigns and detailed assets needed to support quarterly media plan.
Traffic all creative assets to the agency, ensuring materials are delivered accurately, on time, and meet agency specifications
Ensure UTMs are set up appropriately across all paid media campaigns to support seamless, accurate reporting and attribution
Review weekly performance dashboards to assess the overall health of active campaigns, identifying areas performing above or below benchmark and surfacing actionable insights to the Paid Media Manager and broader team
Conduct regular performance comparisons against previous campaigns and timeframes (Month-over-Month and Week-over-Week) to identify trends, optimizations, and opportunities for improvement
Collaborate cross-functionally with BTD and Business Unit teams to ensure campaign objectives are clearly reflected in paid media execution
Audience Insights & Targeting
Leverage deep understanding of target audience behaviors, needs, and pain points to inform media targeting strategies and creative direction
Partner with internal teams and agencies to develop hyper-targeted audience segmentation strategies that maximize relevance and campaign performance
Bring audience and competitive insights to cross-functional marketing forums on a regular basis
Project Management & Coordination
Demonstrate strong attention to detail in managing multiple campaigns simultaneously, ensuring no deliverable or deadline is missed
Brief agency(s) and internal teams (Studio, SEO) and input needed campaign steps into project management tools (e.g., Workfront)
Manage the internal approval process to ensure timely launch of each campaign element
Competitive & Performance Analysis
Analyze competitor positioning and paid media content across key segments and bring findings to relevant team scrums and forums on a quarterly basis
Monitor and report on paid media performance metrics, providing actionable insights and recommendations for continuous improvement
Required Qualifications :
3-5 years of experience in B2B paid media, digital marketing, or a related field
Strong understanding of paid media channels, platforms, metrics, and the evolving B2B digital landscape
Exceptional attention to detail with proven project and program management skills
Experience working with external media and creative agencies
Solid understanding of audience segmentation, targeting methodologies, and B2B buyer journeys
Proficiency with project management tools (e.g., Workfront, Asana, or similar)
Strong analytical skills with the ability to interpret performance data and derive actionable insights
Self-starter who anticipates needs, identifies potential issues before they arise, and takes initiative to move campaigns forward without waiting to be directed
Preferred Qualifications :
Experience in the semiconductor, technology, or data center industry
Familiarity with SEO principles and how they complement paid media strategies
Experience with ABM (Account-Based Marketing) platforms and tools
Knowledge of competitive analysis frameworks
Key Competencies :
Detail-oriented with strong organizational skills
Executional excellence with an action-oriented mindset
Strong communicator and cross-functional collaborator