Implementation of event marketing elements in overall compliance with the marketing plan in one or more of the following areas: account management, agency management, analysis, channel activities, collateral, creative services, digital services, events, industry relations, localization, market research, merchandising, packaging, premiums, product launches, promotions, programs, public relations, research, sponsorships, trade shows, training, web, technology demonstrations, and other marketing activities. Additional responsibilities include budget, developing processes and metrics, project management, developing and digital team guidelines, agency selection and management, third-party partner management, and working cross-functionally (including international offices).