(USA) Senior Manager, Creative Strategy

Position Summary...

What you'll do...

Role summary: The Senior Manager, Creative Strategy will specialize in developing brand strategy for Walmart's portfolio of Private Brands. You will help define and evolve the strategic foundations that enable our brands to stand apart and connect meaningfully with customers. In this highly collaborative role, you will partner closely with cross functional partners across Brand Management, Merchandising, Customer Insights, and Marketing to develop brand strategies that build equity, strengthen customer preference, and drive business growth across our Private Brand portfolio. You are naturally curious, collaborative, and proactive, with a passion for understanding customers, culture, and the role brands play in people's lives. About the team: Walmart Creative is the in-house creative agency for Walmart. We develop breakthrough ideas and distinctive design systems that drive business objectives and keep our brand relevant in culture. We use creativity to win hearts, minds, and wallets. As Walmart’s internal creative agency of record, we focus on the customer experience across channels, categories, brands, and campaigns. We use human truths and customer insights to build integrated creative solutions that grow the brand and the business through advertising, brand acts, and customer experiences.  What you'll do:

• Brand strategy development for a range of Private Brands across fashion, home, toys, and other packaged goods.
• Conduct foundational discovery into the category, consumer, culture, and company portfolio to unearth insights that inform clear, distinct brand positionings. 
• Develop foundational brand strategy deliverables, including brand positioning frameworks, messaging hierarchies, audience definitions, and creative territories.
• Partner with Creative teams throughout the creative process, from strategy through visual and verbal identity development, and into execution.
• Partner with Consumer Insights on research and testing plans, distilling key learnings from qualitative and quantitative research.
• Build compelling strategic narratives and presentations that educate, influence, and inspire action across stakeholders.

What you'll bring:

• 7+ years of experience in Brand Strategy, developing strategic foundations that inform brand development within an agency, brand, or in-house creative organization.
• Demonstrated experience connecting customer insights, cultural trends, competitive dynamics, and business objectives into actionable strategic recommendations.
• Skilled researcher and analyst comfortable synthesizing multiple quantitative and qualitative inputs into clear, compelling narratives.
• Experience partnering closely with Creative teams from brief through execution, with a strong understanding of how strategy fuels creative excellence.
• Exceptional storytelling, deck-building, and presentation skills, with the ability to simplify complexity and influence stakeholders.
• Experience working across multiple brands, categories, and projects simultaneously while maintaining strategic rigor and attention to detail.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices.Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart. The annual salary range for this position is $108,000.00 - $216,000.00 Additional compensation includes annual or quarterly performance bonuses.Additional compensation for certain positions may also include : - Stock

‎ 

Minimum Qualifications...

Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.

Minimum Qualifications: Bachelor’s degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 3 years' experience in editorial content management or related field OR 5 years' experience in editorial content management or related field.

Preferred Qualifications...

Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.

Digital Content Management, Editorial, Retail Management, Supervising Associates, WE-Working for or withCreative Agencies

Primary Location...

5404 Jandy Pl, Los Angeles, CA 90066-7006, United States of AmericaWalmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.