Account-Based Marketing Strategist, B2B

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Account-Based Marketing Strategist, B2B

MARKETING - DEMAND/LEAD GEN (B2B)

• Job ID: 20028
• Direct Hire

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We're partnering with a global B2B marketing organization hiring an Account-Based Marketing Strategist to support a complex enterprise client environment.

This is a strategic, client-facing role focused on building and guiding account-based programs across large B2B organizations. The ideal candidate brings strong ABM/ABX experience, enterprise client exposure, and the ability to turn account, intent, engagement, and performance data into clear activation and optimization strategies.

The right person should understand paid media, be comfortable reviewing campaign and platform performance, and know how to translate data into strategic recommendations while partnering with execution teams.

Responsibilities

• Develop quarterly ABM/ABX strategies across assigned enterprise accounts and business units
• Prioritize target accounts using fit, intent, engagement, CRM, and pipeline signals
• Build account segmentation and tiering strategies across 1:1, 1, and 1 programs
• Develop buying-group frameworks and identify gaps in stakeholder engagement
• Create customer journey and activation plans across the full buying cycle
• Guide integrated campaign strategy across paid social, search, display, video, email, CTV, and other channels
• Translate account and campaign performance data into clear optimization recommendations
• Review dashboards and platform performance to identify where targeting, messaging, channel mix, or investment should shift
• Partner with media, demand generation, analytics, creative, and sales teams
• Monitor account progression and develop strategies to re-engage stalled or underperforming accounts
• Contribute to monthly and quarterly performance reporting
• Present strategic recommendations and performance insights to client stakeholders

Qualifications

• 5+ years of B2B marketing strategy, ABM, or ABX experience
• Strong hands-on experience developing and owning ABM/ABX strategy
• Experience supporting enterprise B2B clients with complex buying groups and longer sales cycles
• 2+ years in an agency, consulting, or client services environment
• Experience managing multiple substantial client accounts or programs simultaneously
• Strong understanding of account prioritization, buying-group strategy, intent data, engagement signals, and account progression
• Ability to interpret data from platforms such as Demandbase, 6sense, Salesforce, Marketo, LinkedIn Campaign Manager, Google Ads, or similar tools
• Strong understanding of paid digital media and how different channels contribute across the buyer journey
• Experience using campaign and account performance data to make strategic recommendations
• Experience working with large budgets, ideally $2M+
• Strong written, presentation, and client-facing communication skills

Preferred

• Experience supporting global organizations or multiple business units
• High tech and/or industrial B2B experience
• Experience with enterprise-scale ABM programs
• Familiarity with programmatic media and DSPs
• Hands-on paid media execution experience is a plus, but not required
• Experience working closely with sales development teams and marketing-to-sales handoff processes
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