Account Executive, Commercial

fal is building the infrastructure layer for the generative AI era. Our mission is to empower developers and enterprises to create, deploy, and scale multimodal AI applications with speed, simplicity, and reliability. By combining high-performance inference, orchestration, and observability in one seamless platform, fal enables companies to bring new AI products to life-without the heavy lift of managing complex infrastructure.

With rapid adoption across industries and a market projected to expand by hundreds of billions in the next decade, fal is uniquely positioned to become a foundational player in the next wave of AI innovation.

About The Role

fal is redefining the creative technology stack for the Generative Media age. We're looking for a high-performing Commercial (Mid-Market) Account Executive to join our growing team and help customers harness the power of AI to create, automate, and scale media generation.

If you thrive in fast-paced environments, love working collaboratively, and are motivated by helping companies innovate through technology, this role offers an exciting opportunity to be part of the future of AI infrastructure.

Technologies You'll Use

Salesforce, Outreach, Gong, Clari, Apollo, fal Console.

What You'll Use 

• Prospect into target mid-market accounts to generate qualified opportunities and consistent pipeline growth.
• Leverage marketing-generated leads and outbound efforts to create demand for fal's Generative Media infrastructure.
• Partner with creative studios, AI innovation teams, and AI developers to identify new opportunities for adoption.
• Execute each sales cycle with precision: conduct discovery, lead product demonstrations, align executives, and deliver business outcomes that drive long-term customer value.
• Develop deep expertise in fal's Generative Media platform, its technical architecture, and its value proposition across industries.
• Execute strategic campaigns to drive customer adoption and expand usage within accounts during the first 6-12 months post-sale.
• Accurately forecast and manage pipeline using MEDDPICC and Command of the Message methodologies.
• Collaborate cross-functionally with marketing, product, and engineering to surface insights and influence go-to-market strategy.
• Adapt and thrive in a fast-evolving market, continually learning and innovating to meet customer needs.

What We're Looking For

• Experience in a closing sales role required.
• Background in business development or SDR roles is a strong plus fal values sellers who understand full-cycle prospecting.
• Proven and consistent track record of meeting or exceeding revenue targets in a mid-market territory.
• Exceptional written and verbal communication skills with the ability to guide multiple stakeholders through a complex sales cycle.
• A customer-centric approach with enthusiasm for helping organizations unlock creative potential through AI.
• Ability to translate technical capabilities-such as inference optimization, orchestration, and generative models-into clear business outcomes.
• Comfort operating in a high-change environment with curiosity, agility, and a growth mindset.
• Willingness to travel as needed for key customer meetings, events, and team collaboration.

Why fal

At fal you'll join a rapidly scaling company defining how AI moves from experimentation to production. This is an opportunity to shape the future of enterprise AI adoption-while building deep relationships with customers who are transforming their industries through intelligent technology.

What we offer at fal

• Interesting and challenging work
• Competitive salary and equity
• A lot of learning and growth opportunities
• We are currently hiring in downtown San Francisco. 
• We offer visa sponsorship and will help you relocate to San Francisco.
• Health, dental, and vision insurance (US)
• Regular team events and offsites

Compensation

• $160,000-230,000 OTE + equity + comprehensive benefits package