Account Executive

Account Executive

• Full-time
• Account
• Minnesota

Business Overview

There's never been a more exciting time in marketing, as media and commerce continue to merge to drive meaningful consumer experiences. As one of the most innovative CPG companies in the world, Unilever, the maker of iconic brands such as Dove, Hellmann's, TRESemmé, Degree and many others, is adapting to this rapidly changing landscape with the help of WPP and its unparalleled network of agencies.

The newly-created unit, WPP Unite, will be the pioneering force at this intersection, led by two of WPP's most dynamic agencies: GroupM and Barrows, operating as ONE end to end strategy, design, and execution powerhouse.

GroupM will bring their media thought-leadership and performance expertise, combined with the retail and commercial expertise of Barrows to deliver integrated, end-to-end programs for the entire Unilever portfolio of iconic, household brands. True to its name, the team operates with a unified vision, from initial strategy to final execution, leveraging our collective expertise in design, engineering, and media integration to craft world-class brand programming.

WPP Unite, comprised of the best talent in the industry, will pioneer a truly integrated agency model and drive unprecedented growth for Unilever in the years to come.

Barrows brings 40 years of expertise in retail design and marketing, and excels in leveraging insights and cutting-edge digital strategies to create engaging omni-channel experiences.

As a key part of WPP Unite, Barrows will help shape the future of commerce marketing across renowned brand categories and retailers, and drive meaningful results for one of the world's leading consumer goods companies.

Roles and Responsibilities

Client Partnership & Account Leadership

Support the account team with day-to-day client and project needs, responding promptly and professionally.

Maintain client-facing status reports, action trackers, meeting agendas and recaps, ensuring decisions and next steps are

clearly documented.

Coordinate feedback, approvals, and information between clients, internal teams, partner agencies, and external vendors.

Build a working understanding of the client's brands, business priorities, retail channels, and key stakeholders.

Strategic, Creative & Cross-Functional Leadership

Support the development of clear project briefs by gathering inputs, confirming requirements, and organizing relevant

background materials.

Partner with Strategy, Creative, Design, Production, and Project Management teams to keep workstreams aligned and

moving forward.

Help prepare client presentations, competitive examples, program recaps, and other materials that strengthen the team's

recommendations.

Develop an understanding of shopper behavior, retail environments, and the role of commerce marketing in driving

conversion.

Operational Excellence & Project Ownership

Work hand-in-hand with Project Management to coordinate timelines, deliverable lists, routing, proofing, and approvals

across multiple concurrent projects.

Review work carefully for accuracy, consistency, brand compliance, legal copy, specifications, and completion of client

feedback.

Track open questions, risks, and dependencies, escalating issues early and following through to resolution.

Organize project files and ensure documentation is complete, current, and accessible to the broader team.

Support program execution across in-store, digital commerce, retail media, experiential, and trade activation touchpoints.

Manage client's internal-facing POS platform, inputting important details for procurement and stakeholder purposes.

Commercial Management & Growth

Support the preparation and tracking of estimates, purchase orders, scopes, budgets, and invoice-related documentation.

Monitor project hours and out-of-pocket costs against approved parameters, flagging potential variances to the account

lead.

Help document incremental client requests and ensure out-of-scope work is identified before execution.

Team Leadership & Agency Contribution

Contribute to a collaborative, positive, and high-performance team culture.

Take ownership of assigned tasks, communicate progress clearly, and consistently follow through on commitments.

Seek feedback, build category and agency knowledge, and actively develop the skills required to progress within Account

Management

Qualifications

1-2 years of experience in a marketing agency, brand, retailer, commerce, experiential, or related environment; relevant internships may be considered.

Interest in shopper marketing, retail activation, commerce, and the way brands show up across physical and digital retail environments.

Alcohol beverage, CPG, retail, or trade marketing experience is a plus, but not required.

Strong organizational and time-management skills, with the ability to manage details across multiple assignments across a very fast-paced account with competing priorities..

Clear written and verbal communication skills and confidence interacting with internal partners and clients.

High attention to detail and a strong commitment to accuracy and quality.

Collaborative, resourceful, and comfortable working in a fast-paced environment.

Proficiency in Microsoft Office or Google Workspace; experience with project-management tools is a plus.

Ability to work in the office 3-4 days per week.

Salary and Benefits

The salary range for this role is $50,000- $65,000

• exact compensation will be determined based on individual experience

Benefits include:

• Unlimited PTO
• Medical, Dental, Vision (with an option for free medical care!)
• 401K with a % match
• Various maternity/paternity leave options
• Fully funded disability and life insurance options
• Headspace subscription
• Wellness Stipend
• and more....

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