Hybrid
Washington, District of Columbia, United States of America
Full time
R15737
Agency:
FleishmanHillard
Job Function:
Consulting
Job Subfunction:
Business and Change Consulting
Job Description:
Paid Media Account Executive – Healthcare & Life Sciences
Position Overview
We are seeking a Paid Media person to support the planning, execution, monitoring, and optimization of paid media campaigns for leading pharmaceutical and healthcare brands.
This role will work across a variety of paid platforms, including LinkedIn, Meta, YouTube, and other relevant channels, to amplify important healthcare communications targeting healthcare professionals (HCPs), patients, caregivers, and other stakeholders.
The ideal candidate will be detail-oriented, analytically minded, and comfortable working in a highly regulated industry where accuracy, confidentiality, compliance, and timing are critical. Campaigns will support high-profile pharmaceutical communications, including major medical meetings, clinical trial data announcements, FDA regulatory milestones, disease awareness initiatives, and new product launches.
FleishmanHillard values the importance of impact and inclusion to strengthen the bonds between us, grow our people and create spaces for everyone to thrive. We stay true to our commitment to our people and the communities in which we live and work. As part of our ongoing effort to be the world’s most inclusive agency, we are committed to seeking candidates who possess and demonstrate a profound interest in furthering our impact and inclusion goals.
Your Responsibilities
Paid Media Strategy & Execution
+ Support the development and execution of paid social media strategies across pharmaceutical and healthcare accounts.
+ Assist with campaign setup, audience targeting, budget pacing, activation, and optimization across LinkedIn, Meta, YouTube, and other relevant platforms.
+ Support paid media campaigns surrounding major medical congresses, clinical data milestones, FDA approvals, and pharmaceutical product launches.
+ Help develop targeting strategies to reach relevant HCPs, patients, caregivers, advocacy organizations, and other healthcare stakeholders.
+ Coordinate with social, content, creative, and account teams to ensure paid media campaigns align with broader communications objectives.
Performance Monitoring & Optimization
+ Monitor campaign performance, including impressions, reach, engagement, click-through rates, and other relevant KPIs.
+ Identify opportunities to optimize audience targeting, creative assets, media placements, and budget allocation.
+ Assist with campaign reporting, performance analysis, benchmarking, and recommendations.
+ Stay informed about emerging social media capabilities, platform changes, and paid media best practices.
Pharmaceutical Compliance & Campaign Readiness
+ Support the activation of campaigns in a highly regulated environment, adhering to pharmaceutical advertising, privacy, and platform policies.
+ Coordinate with account teams to ensure advertising materials have received appropriate Medical, Legal, and Regulatory (MLR) approval before publication.
+ Maintain strict confidentiality when handling sensitive, embargoed information related to clinical trial results, regulatory decisions, and product announcements.
+ Support time-sensitive campaign launches tied to medical congress presentations, press announcements, and regulatory milestones.
+ Ensure approved claims, required safety information, audience restrictions, and other compliance considerations are reflected in campaign execution.
Your Experience, Skills & Competencies
+ Bachelor's degree in marketing, communications, advertising, or a related field, or equivalent experience.
+ 1–3 years of experience in paid social media, digital advertising, or performance marketing, ideally within an agency environment.
+ Working knowledge of paid media platforms such as LinkedIn Campaign Manager, Meta Ads Manager, and Google Ads/YouTube.
+ Strong analytical skills and familiarity with paid media reporting and performance metrics.
+ Excellent organizational skills, attention to detail, and ability to manage multiple deadlines.
+ Strong communication and collaboration skills, with the ability to work across integrated account, creative, analytics, and media teams.
+ Interest in healthcare, pharmaceutical communications, and emerging digital media technologies.
+ Ability to exercise sound judgment and maintain confidentiality when working with sensitive client information.
Nice to Haves
+ Experience supporting pharmaceutical, biotechnology, or healthcare brands.
+ Familiarity with HCP and consumer targeting, including branded, unbranded, disease awareness, and patient education campaigns.
+ Understanding of FDA advertising requirements and pharmaceutical MLR review processes.
+ Experience supporting high-profile, time-sensitive campaigns or product launches.
+ Familiarity with Google Analytics, Adobe Analytics, or digital campaign reporting dashboards.
Our Story
FleishmanHillard specializes in public relations, reputation management, public affairs, brand marketing, digital strategy, social engagement and content strategy. FleishmanHillard was named 2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023 ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the Year; 2021 PRovoke APAC Consultancy of the Year; and 2021 PRWeek UK Large Consultancy of the Year. FleishmanHillard is part of Omnicom PR Group and has nearly 80 offices in more than 30 countries, plus affiliates in 45 countries.
FleishmanHillard offers a hybrid work model and seeks employees who are comfortable working in the office for a portion of their workweek. We value the collaboration and camaraderie that in-person interactions provide, but also understand the importance of flexibility and balance in our employees' lives. As such, we are open to discuss various work arrangements that accommodate individual needs and circumstances, including flexible scheduling and alternative work arrangements. Our goal is to foster a productive and inclusive work environment where all employees can thrive, both in and out of the office.
FleishmanHillard is an Equal Opportunity and Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sex stereotyping, pregnancy (which includes pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), gender, gender identity, gender expression, national origin, age, mental or physical disability, ancestry, medical condition, marital status, military or veteran status, alienage, citizenship status, sexual orientation, genetic information, or any other protected class under federal, state or local laws. Please do not contact the office directly to apply – only resumes submitted through this website will be considered. If you need assistance reviewing career opportunities or completing an application, please email our careers team (careers@fleishman.com) or call 314-982-1700 and ask to be connected to Talent Development.
The anticipated U.S. salary range for the Account Executive: $50,00 00 to $75,000.
Salary is based on a range of factors that include relevant experience, knowledge, skills, other job-related qualifications and geography. A range of medical, dental, vision, 401(k) matching, paid time off and/or other benefits also are available.
$50,000 to $70,000
_To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager._
Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.
Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice
For US Job Seekers:
_It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F._
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