Directive Consulting is the leading B2B marketing agency for companies that are done optimizing for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue. Our methodology, DiscoverabilityOS, aligns brand and demand to guide your ICP to choose you across every decision point.At Directive, we're always looking to connect with talented people who care about work that actually counts.Paid StrategistThe Paid Strategist is a crucial, client‑facing role responsible for day‑to‑day client deliverables, creating and managing custom client strategies, and communicating with both clients and internal stakeholders on executing Paid Media deliverables. In this role, you will gain experience building high‑performing Paid strategies for B2B businesses across Technology, Industrial, and Services markets.Roles & ResponsibilitiesOversee and lead a collection of Paid Media accountsServe as direct support to client contactsWeekly communication with vendors or operational partners to ensure alignment on tasks, work quality, and continuous improvementDrive referrals via client relationships and professional networkBuild client strategies each quarterCreate, maintain, and optimize budgets for paid media campaigns across multiple channelsDeeply understand client positioning and unique value propositionsConfirm lead routing is accurate within a CRMUnderstand the value of Programmatic campaignsManage personal productivity and utilizationWork directly with the Associate Director to ensure internal and client goals are being achievedExecute and optimize PPC advertising campaigns across multiple platforms including Google Ads, Facebook Ads, and LinkedIn Ads, focusing on keyword research, ad copywriting, and audience targeting to maximize ROIInternal title: Account Strategist, Paid MediaWhat You Offer3+ years experience working at a performance/digital marketing agencyExperience working specifically with B2B SaaS/tech clients in an agency settingDeep expertise across paid search and paid social advertising campaigns, such as Google Ads, Facebook Ads, LinkedIn Ads and othersProficiency in using advertising platforms and tools such as Google Ads, Facebook Business Manager, LinkedIn Campaign ManagerStrong understanding of PPC principles, including keyword research, ad copywriting, bid management, and campaign optimizationAbility to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data‑driven decisions and optimize campaign performanceAbility to drive results and measure via OCTProven and measurable success with mid‑market or enterprise accountsA unique perspective on how to drive value for SaaSAbility to translate and articulate strategy and tell stories with dataEqual parts competitive and curious; true problem solverYou live on the cutting edge of the industry, always looking for opportunities to grow and shareAbility to organize, prioritize and manage multiple projects simultaneouslyQuality‑obsessed and dedicated to excellence in advertisingTravel to visit clients approximately once per year, as neededWhat Success Looks LikeEncompass our core values through every interaction, internally and externallyEffectively manage approximately five mid‑tier and enterprise accountsMeet and exceed department level OKRs, such as client growth and goal attainmentBuild client trust and relationships that create consistent renewalsCross‑sell services that align with client goals and objectivesClearly communicate results with client point of contact and executivesExceptional decision making, as it relates to strategic direction for accountsWhat We OfferAnnual base salary range: $70,000‑$95,000 USD (US position). Potential for bonus eligibility. Medical, dental, vision plans, disability, and life insurance coverage for you and your family. 100% employer‑paid plan for you and 50% employer contribution for dependents.Benefits To Support The Whole PersonMental: Access to certified therapists through Spring Health, membership to HeadspacePhysical: GympassTime Off: Unlimited PTO (minimum 2 weeks), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental LeaveFinancial: Traditional and Roth 401(k) with a 3% company matchBonus: Annual bonus based on tenure, which scales over timeAnnual Anniversary Trip to Newport Beach, CA with peers and executive leadershipWork Environment RequirementsAs a remote‑first company, you'll have the ability to work from anywhere in the US, with the option to enjoy our state‑of‑the‑art offices in Irvine, California. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established and current work authorization and permanently reside in that country. This role has the opportunity to operate 100% virtually from your home office. You will primarily collaborate with colleagues through virtual meetings (Zoom) and Slack. You must operate a laptop (PC or Mac), use computer software platforms, and have reliable internet access. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform job functions.Additional InformationReasonable accommodations are available to qualified individuals with disabilities.At Directive, one of our core values is People First. We're committed to fostering a more diverse and inclusive culture in the digital landscape. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.#J-18808-Ljbffr