Ad Sales Executive - Digital

Madison, Wisconsin

4 days ago

Job Description

Ad Sales Executive – Digital
LPi's Digital Growth Specialist

We're looking for a driven, results-oriented Ad Sales Executive – Digital, or our Digital Growth Specialist, to help local businesses grow through digital advertising solutions. This is a remote, new-business sales opportunity focused on building relationships, securing website sponsorships, and connecting advertisers with trusted local audiences.

COMPENSATION: $60,000 base plus uncapped commission, with target total annual compensation of $120,000.
WORK ENVIRONMENT: Remote
TRAVEL: No travel required

WHY THIS ROLE MATTERS
As LPi's Digital Growth Specialist, you'll drive digital advertising revenue by securing sponsorships for websites serving churches and community organizations. Through consultative, value-based selling, you'll connect businesses with trusted local audiences and help them increase their visibility and reach potential customers. You'll focus on acquiring new sponsors, building lasting advertiser relationships, and identifying opportunities to expand sponsorships across additional digital advertising solutions.

WHY YOU'LL WANT THIS ROLE

Help build LPi's next chapter of digital growth.
For more than 50 years, LPi has helped local businesses connect with the communities they serve. Today, we're expanding those connections through digital advertising solutions, and we're looking for a sales professional who wants to be part of that growth. As our Digital Growth Specialist, you won't be stepping into a traditional territory with a list of accounts to maintain. You'll have the opportunity to create new business, build relationships, develop a pipeline, and help shape how LPi sells digital solutions. You'll introduce businesses to opportunities that put them in front of trusted local audiences through WeConnect websites and LPi's growing portfolio of digital products. You'll help businesses understand not just where they can advertise, but why reaching these audiences matters to their business.

This is a role for someone who enjoys the hunt, loves a consultative sales conversation, and wants to see their efforts turn into revenue. You'll have the backing of an established company, established community relationships, company-generated leads, and digital products to sell, while having the independence and ownership of a true new-business sales role. If you're energized by building something, winning new business, and helping shape what's next, this is your opportunity.

What does our team say about LPi? Meet our fantastic team and hear why they love LPi!

YOUR ROLE IN OUR SUCCESS

Drive new digital business by prospecting for and closing website sponsorships, prioritizing unsponsored sites and new website opportunities to grow digital revenue.
Build and qualify a sales pipeline through company-provided leads, lead generation tools and programs, referrals, targeted research, and independently developed prospect lists.
Lead consultative discovery conversations to understand business goals, marketing needs, and target audiences. Recommend sponsorships and authorized digital solutions based on relevance, visibility, trust, and business value.
Manage the full sales cycle from discovery and proposal through negotiation, objection handling, and closing. Sell on value while addressing concerns about price, timing, and relevance.
Develop advertiser relationships through consistent follow-up, nurturing prospects, and identifying additional sponsorship and digital growth opportunities with new and existing customers.
Maintain accurate CRM records of leads, account ownership, activities, opportunities, and pipeline stages while coordinating with Advertising Sales Executives to prevent overlapping outreach.
Meet sales and pipeline expectations following ramp-up, monitor progress and conversion rates, and review results and priorities with sales leadership.
Identify cross-selling opportunities across available digital advertising inventory and solutions.
Refer newly identified print advertising opportunities to the appropriate Advertising Sales Executive.
Provide feedback on customer needs, market response, and opportunities to refine LPi's digital offerings and sales approach.

WHAT YOU'LL BRING

Experience in digital advertising, media, marketing or a consultative sales environment.
Digital advertising knowledge is highly desirable, including the ability to explain digital sponsorship value, audience relevance and advertising performance to customers
Three or more years of B2B sales experience, with demonstrated success in prospecting, developing new business, and managing a sales pipeline.
Experience using a CRM to manage pipeline stages, record sales activity, track follow-up, and monitor sales opportunities.
Three or more years of B2B sales experience, with demonstrated success prospecting, developing new business and managing a sales pipeline
Experience using a CRM to manage pipeline stages, record sales activity, track follow-up and monitor opportunities.
Strong consultative, needs-based and value-based selling skills, including discovery, presentations, negotiation, objection handling and closing.
Effective verbal and written communication, listening and presentation skills; ability to connect customer goals to relevant audiences and solutions.
Ability to organize prospecting and follow-up, prioritize opportunities, work independently and maintain accountability for sales results.
Proficiency with computer-based sales and communication tools and the ability to learn LPi’s products, systems and lead generation resources.

BENEFITS

Benefits eligibility beginning the first of the month following employment
Employee bonus program (up to $1,500 annually)
Comprehensive onboarding and ongoing development
Medical, dental, and vision insurance
Dependent Care FSA
Company-paid short-term disability and life insurance
Paid parental leave
401(k) with company match
Paid vacation, holidays, and birthday time off
Paid community service hours and matching donation program

ABOUT LPi
LPi has partnered with churches, nonprofits, and community organizations for more than 50 years to provide digital and print communication solutions. We are committed to innovation, customer service, and creating meaningful opportunities for our employees.
Visit our website to learn more: www.4lpi.com
LPi is an Equal Opportunity Employer.
#JT4LPI

Numbers & Facts

Location	Madison, Wisconsin
Website	https://www.4lpi.com/current-job-openings

Skills

Advertisingunmatched
Advertising Salesunmatched
Business Developmentunmatched
Business Growthunmatched
Business-to-Business (B2B)unmatched
Community Relationsunmatched
Computer Skillsunmatched
Consultative Salesunmatched
Cross-Sellingunmatched
Customer Relationship Management (CRM)unmatched
Customer Support/Serviceunmatched
Dental Insuranceunmatched
Digital Mediaunmatched
Disability Insuranceunmatched
Establish Prioritiesunmatched
Follow Throughunmatched
Lead Generationunmatched
Leadershipunmatched
Life Insuranceunmatched
Marketingunmatched
Negotiation Skillsunmatched
Nonprofitunmatched
Onboardingunmatched
Presentation/Verbal Skillsunmatched
Print Advertisingunmatched
Project Trackingunmatched
Record Keepingunmatched
Revenue Growthunmatched
Salesunmatched
Sales Closing Skillsunmatched
Sales Communicationsunmatched
Sales Cycleunmatched
Sales Managementunmatched
Sales Pipelineunmatched
Sales Prospectingunmatched
Sales Toolsunmatched
Solution Salesunmatched
Value Sellingunmatched
Vision Planunmatched
Website Conversionunmatched

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