AI Marketing Optimization Specialist

WHAT WE NEED:

• Bachelors in Business, Hotel Management, Data Science or Computer Science or related field
• Deep expertise in implementing AI, machine learning, or automation tools specifically within the hospitality or tourism sector.
• Strong understanding of hospitality tech stacks, including PMS, POS, and CRM systems.
• Exceptional change-management skills to ease staff adoption of automated workflows.
• A guest-first mindset that prioritizes hospitality values over pure technical execution.
• Experience in AI applications, SEO, digital marketing, or hotel technology systems.
• Strong understanding of hotel operations, booking channels, and guest search behavior.
• Familiarity with PMS/CRS systems (SynXis, iHotelier, etc.).Analytical mindset with ability to interpret search data, trends, and performance metrics.

WHAT YOU'LL DO:

• Analyze guest touchpoints to implement AI solutions like smart booking assistants, contactless check-ins, and automated room controls.
• Work with predictive AI models to optimize room pricing, forecast occupancy, and manage inventory.
• Integrate AI software with Property Management Systems (PMS) if available.
• Train front-of-house and back-of-house staff to interpret AI insights for better guest service.
• Formulate strict data compliance and security frameworks to protect guest privacy.
• Measure the impact of AI initiatives on operational efficiency and guest satisfaction (NPS).
• AI & Application Management
• • AI tool administration — Configure, maintain, and optimize AI applications used for guest search, booking funnels, and digital engagement.
  • Automation workflows — Build automated processes to streamline group inquiries, guest requests, and booking pathways
  • Data integration — Connect AI tools with PMS, CRS, CRM, and marketing platforms to ensure accurate, real‑time data flow.
  • AI content generation — Use AI to create SEO‑optimized content, landing pages, and digital assets for hotel visibility.
• Search Optimization & Digital Visibility
• • Keyword strategy — Identify and optimize top local search terms for business, leisure, group, and event travelers.
  • SEO optimization — Improve ranking across Google, Bing, and travel‑related search platforms using AI‑driven insights.
  • Competitive positioning — Monitor competitor search performance and adjust strategies to maintain top‑tier visibility.
  • Local search dominance — Ensure hotels appear prominently for “hotels near ___,” “group hotels in ___,” “business travel ___,” and other high‑value searches.
• Group & Guest Search Optimization
• • Group lead generation — Use AI to identify and target group travel opportunities (corporate, SMERF, sports, weddings).
  • Guest search behavior analysis — Track how guests search for hotels and adjust digital strategy accordingly.
  • AI‑powered recommendations — Deploy AI tools that match guest needs with the best hotel offerings.
  • Lead routing — Automate routing of group leads to sales teams for faster response and higher conversion.

WHAT WE OFFER:

• Vacation, Holiday, and Sick pay
• Medical/Dental/Vision (with opt. out option)
• Fitness Reimbursement
• Hotel Room Discount
• Travel Reimbursement
• Life Insurance
• AD&D
• 401(k) – 4% Match
• Discount programs
• Education Assistance Program
• Long-Term Disability
• Voluntary Short-Term Disability
• Voluntary Hospital Insurance, Voluntary Critical Illness Insurance, Voluntary Accident Insurance
• Commuter Benefits

Stanford Hotels Corporation is an Equal Opportunity Employer.  All qualified applicants and employees will receive consideration for employment without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. If you need accommodation for any part of the application process because of a medical condition or disability, please send an email to Rebecca Dawes at rdawes@stanfordhotels.com or call 415-266-9821 to let us know the nature of your request.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records