Amazon Advertising Lead

A fast growing e-commerce company is seeking an experienced Amazon Advertising Lead to take full ownership of its Amazon advertising program. Amazon is the company's largest sales channel, with significant scale, a large existing product catalog, and approximately 15 new product launches each month.

This is a senior, hands on role responsible for setting advertising strategy, managing budgets, improving campaign performance, and directing the team handling daily execution. The Amazon Advertising Lead will report directly to the CRO, allowing for quick decisions and the ability to test and implement new strategies without unnecessary layers.

The ideal candidate already has deep Amazon advertising experience and can step in ready to manage a large account. This person should understand not only the advertising platform, but also how listings, organic rank, reviews, pricing, inventory, and product launches impact advertising performance.

Key Responsibilities:

• Own the overall Amazon advertising strategy and performance

• Manage Sponsored Products, Sponsored Brands, Sponsored Video, Sponsored Display, and Sponsored TV

• Oversee Amazon DSP and utilize AMC for measurement and audience development

• Allocate advertising budgets between new product launches and established products

• Develop advertising strategies for approximately 15 new product launches each month

• Manage campaign and portfolio structure across a large product catalog

• Conduct keyword, search term, and competitive research

• Optimize bids, placements, dayparting, negative keywords, and targeting strategies

• Establish and manage target ACOS and TACOS by portfolio, product line, and individual product

• Make independent budget decisions based on performance and growth opportunities

• Direct and oversee daily execution by in house and offshore team members

• Monitor how inventory, pricing, reviews, listings, and organic rank impact advertising results

• Provide daily, weekly, and monthly performance reporting to leadership

• Continuously identify opportunities to increase incremental sales and profitably scale advertising spend

• Work closely with leadership as the company expands across additional e-commerce channels

Qualifications:

• 3 to 5 years of hands on Amazon advertising experience required, with closer to 5 years preferred

• Proven experience managing significant Amazon advertising budgets required

• Deep working knowledge of the broader Amazon ecosystem, including listings, organic rank, reviews, pricing, and inventory

• Strong experience with Sponsored Products, Sponsored Brands, Sponsored Display, and video advertising

• Experience with Amazon DSP and AMC strongly preferred

• Strong understanding of ACOS, TACOS, rank, incremental sales, and other key Amazon performance metrics

• Proven ability to make independent budget and campaign decisions

• Strong analytical skills with the ability to clearly explain performance and strategy

• Experience directing in house, offshore, or agency advertising teams is a plus

• Agency experience is welcome

• Must be comfortable working fully onsite in Midtown, NYC, 5 days per week

Location: Midtown, NYC, Onsite

Type: Full time

Salary: $125,000 to $175,000/year

To apply, send your resume to RickyR@SwiftStaffingGroup.com

with the subject line:

“Amazon Advertising Lead | Job ID #3666306”

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