The Growth Analyst, Digital Product & CRM (Loyalty) transforms data into meaningful insights that drive guest engagement, digital adoption, and loyalty growth. You'll sit at the intersection of product, marketing, and analytics using data to shape strategy, fuel experimentation, and deliver experiences that make every digital interaction count.
This role influences the digital product roadmap through behavioral and loyalty insights, partners with product managers and UX to measure and improve feature performance and adoption, and uses experimentation and analytics to optimize our digital experiences across app, web, and ordering platforms. You'll balance both marketing and product KPIs, here we create seamless, guest-centered experiences that deliver measurable business impact.
Role & Responsibilities: Lead a Culture of Experimentation:
Design and execute A/B and multivariate tests across digital product features, CRM, and loyalty channels.
Define success metrics for feature launches, campaigns, and guest engagement initiatives.
Embed experimentation frameworks into both marketing and product development cycles.
Elevate Product Analytics:
Partner with Product and UX to define KPIs and measure feature adoption, engagement, and retention across digital touchpoints.
Translate user behavior, journey flow, and loyalty data into actionable insights that influence the digital product roadmap.
Identify friction points and growth opportunities across app, web, and online ordering experiences.
Conduct post-launch analyses to evaluate feature success and guide future iterations.
Analyze and Optimize Campaign & Loyalty Performance:
Monitor CRM, loyalty, and digital campaign performance to identify lift drivers and engagement trends.
Build dashboards and reports that balance marketing and product KPIs from conversion rates and redemptions to feature adoption and guest lifetime value.
Conduct control group and lift analyses to measure impact across channels and audiences.
Recommend optimization strategies for targeting, offers, and personalization based on test results.
Strengthen Data Infrastructure & Collaboration:
Work closely with Data and Martech teams to enhance measurement, testing, and reporting capabilities.
Ensure consistency and accuracy of data across loyalty, CRM, and product analytics systems.
Automate dashboards and standardize KPIs for a unified view of digital performance.
Partner cross-functionally to align data insights with business, product, and marketing goals.
Communicate Insights that Drive Action:
Present insights in clear, compelling narratives that connect data to guest behavior and business strategy.
Influence decisions across Marketing, Product, and Leadership through data storytelling.
Act as a trusted advisor on experimentation, performance management, and digital optimization.
WHAT WE'RE LOOKING FOR: Education
Bachelor's degree in Analytics, Mathematics, Statistics, Engineering, Economics, or a related quantitative field.
Required Skills and Certifications:
4+ years of data analysis experience using SQL, R, Python, or similar tools.
4+ years of dashboarding experience (Tableau, Power BI, or similar platforms).
2+ years in product analytics, CRM, or loyalty analytics ideally in hospitality, retail, or fast-casual dining.
Proven success designing, executing, and analyzing A/B tests and growth experiments.
Experience translating behavioral and loyalty insights into product roadmap recommendations.
Skills & Strengths:
Deep knowledge of experimental design, hypothesis testing, and statistical evaluation.
Strong understanding of product, marketing, and loyalty performance metrics.
Ability to connect quantitative insights to guest experiences and business outcomes.
Excellent communication and data storytelling skills.
Collaborative, curious, and self-starter mindset.
Passion for food, hospitality, and delivering experiences that make guests smile.
Preferred:
Experience with Snowflake or similar data warehouses.
Advanced SQL/Excel skills and familiarity with data automation.
Hands-on experience with analytics tools like Amplitude, Mix-Panel, or GA4.
Familiarity with omnichannel attribution and campaign measurement frameworks.
Numbers & Facts
Location
Chicago, IL (Remote)
Salary
$75,000–$85,000 Per Year
Skills
A/B Testingunmatched
Amplitudeunmatched
Analysis Skillsunmatched
Automationunmatched
Business Strategyunmatched
Campaignsunmatched
Communication Skillsunmatched
Cross-Functionalunmatched
Customer Relationship Management (CRM)unmatched
Customer/Consumer Behaviorunmatched
Data Analysisunmatched
Data Qualityunmatched
Data Warehousingunmatched
Economicsunmatched
Establish Prioritiesunmatched
Experiment Designunmatched
Food Deliveryunmatched
Internet Applicationunmatched
Leadershipunmatched
LifeTime Value (LTV)unmatched
Marketingunmatched
Mathematicsunmatched
Metricsunmatched
Performance Managementunmatched
Performance Metricsunmatched
Power BIunmatched
Product Developmentunmatched
Product Marketingunmatched
Product Planningunmatched
Product Testingunmatched
Python Programming/Scripting Languageunmatched
Quantitative Analysisunmatched
R Programming Languageunmatched
Reporting Dashboardsunmatched
Reporting Skillsunmatched
Retailunmatched
SQL (Structured Query Language)unmatched
Snowflake Schemaunmatched
Statisticsunmatched
Storytellingunmatched
Tableauunmatched
Team Playerunmatched
Test Designunmatched
Test Plan/Scheduleunmatched
User Interface/Experience (UI/UX)unmatched
Website Conversionunmatched
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