Analyst

Role: Analyst

Required Skills: JSON

Qualification: BACHELOR OF COMPUTER SCIENCE

Experience: 8 - 14 Years

Function: TECHNOLOGY

Apply By: 2027-01-12

Skill: SEO, GEO/AEO & Performance Marketing Expert

Must-Have Technical / Functional Skills:

• Global Integrated Marketing
• Digital Transformation
• AI Search
• Generative AI Strategy
• AEO/GEO
• Thought Leadership
• Executive Communications
• Brand Strategy and Positioning
• Public Relations
• Demand Generation
• Pursuit Support
• Product Marketing
• Content Strategy
• SEO
• CRM
• Marketing Operations
• KPI Dashboards
• Executive Advisory
• Consulting and Professional Services

Roles & Responsibilities:

• Author and maintain JSON-LD schema markup through the AEO/GEO component in Adobe Experience Manager (AEM).
• Implement schema types covering thought leadership, fund-related, and media content.
• Drive server-side rendering (SSR) implementation to ensure page content is fully crawlable by large language models (LLMs) and AI indexes.
• Research and develop long-tail keywords, conversational queries, and contextually relevant prompts aligned with user intent.
• Partner with marketing and content teams to ensure content is structured for AI citation eligibility.
• Demonstrate value through clear KPIs and iterative optimization.
• Serve as a senior consultant to understand SEO, content, and web operations and strategic priorities, and develop tailored success plans and recommendations that drive clear, measurable business outcomes.
• Partner cross-functionally with content and marketing leadership to identify key challenges and opportunities, and drive remediation efforts across stakeholder groups to mitigate the risk of traffic or citation loss on high-value pages.
• Champion the use of AI tools to create efficiencies in day-to-day processes, both internally and for customers, and help shape best practices that other team members can adopt.
• Take a consultative, senior-level approach to develop scalable strategic solutions across client products and services that drive customer outcomes, reduce churn, and demonstrate long-term account growth.
• Provide advanced analysis and leverage AI tools to build performance dashboards that surface key insights into SEO, GEO/AEO, content, and digital marketing performance.
• Drive engagement with executive sponsors, acting as a strategic voice to facilitate enablement and adoption of key solutions across organizations.
• Craft and present strategic plans and business cases at the executive level to demonstrate solution value and build alignment on key strategic initiatives.
• Serve as a mentor and go-to resource for other strategists by sharing SEO/AEO expertise, elevating team capability, and contributing to internal enablement and training initiatives.
• Coordinate with the SEO/GEO team lead responsible for the public-facing website.
• Ensure that investors can discover relevant content through organic and AI channels such as Copilot, ChatGPT, Claude, and Perplexity.
• Implement URL strategies and appropriate redirects to preserve links and SEO performance during website migration initiatives.
• Drive metadata insights, keyword optimization, and SEO/GEO requirements to improve the search visibility of the public-facing website.

Expertise Needed:

• Deep SEO/AEO expertise: Extensive professional experience in digital marketing, including significant hands-on experience in SEO/AEO in an agency or in-house environment. Deep understanding of the "how" and "why" behind organic search, with the ability to communicate credibly with practitioners and executives.
• Technical fluency: Experience leading comprehensive website audits and confidence in developing and defending advanced technical optimization recommendations.
• Results-driven strategic mindset: Ability to provide actionable insights, prioritize recommendations by impact, and constructively challenge strategies with informed alternatives, including in high-stakes executive conversations.
• Data literacy: Proficiency in extracting insights from data sets using Excel or Google Sheets, LLMs such as Gemini and Claude, and other relevant analytics and marketing tools.

Salary Range - $130,000-$150,000 a year