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Email Marketing Specialist

Sales And Retail

Job description

Job Title: Email Marketing Specialist

Location: Noida (On-site)

Experience Required: 3-5 years

Company: Rannkly - A SaaS platform for online reputation and brand engagement

About the Role: We're looking for a data-driven and creative Email Marketing Specialist to join our marketing team at Rannkly. You'll be responsible for end-to-end planning, execution, and optimization of email marketing campaigns aimed at lead nurturing, product engagement, and customer retention.

Key Responsibilities: Develop and execute email campaigns for lead generation, onboarding, retention, and upselling. Build and segment mailing lists for targeted campaigns. Design and A/B test subject lines, CTAs, content, and templates to improve open and conversion rates. Collaborate with the content and design teams to create compelling email content. Ensure campaigns align with overall brand and marketing strategies. Analyze performance metrics (open rate, CTR, bounce, conversions) and report on campaign ROI. Manage and optimize email automation workflows. Ensure compliance with email regulations like GDPR and CAN-SPAM.

Requirements: 3-5 years of proven experience in email marketing, preferably in a SaaS or B2B company. Hands-on experience with email platforms like Mailchimp, Zoho Campaigns, HubSpot, Sendinblue, or similar. Strong understanding of email segmentation, personalization, and automation workflows. Proficient in using analytics tools to interpret performance and drive improvements. Good knowledge of HTML/CSS for email design (basic level). Excellent written communication and storytelling skills. Familiarity with CRM and marketing automation tools is a plus.

Bonus Points If You Have: Experience with customer lifecycle marketing Worked on email campaigns for product-led growth (PLG) Knowledge of tools like Canva, Figma, or Brevo B2B or SaaS industry background

Why Join Rannkly? Be part of a fast-growing SaaS startup shaping how brands manage their online reputation. Collaborative and growth-oriented work environment. Opportunity to lead and innovate in marketing automation.

To apply, share your CV at hr@rannkly.com.

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