Assitant Director– Enrollment, Marketing & Business Operations
About UsThe Learning Experience – Ephrata is a brand-new, state-of-the-art early childhood education center, DHS-certified for up to 122 children. We're building something special in the Ephrata community, and we need a driven, business-minded Assistant Director to help us grow fast and run tight.
The RoleThis isn't a traditional "back office" Assistant Director role. We're looking for someone who treats enrollment growth like a sales target, owns every lead from first call to signed contract, and runs the business side of the center alongside our Center Director. You'll split your time between the front lines of family-facing marketing and enrollment, and the numbers/operations side of the business.
Think of yourself as half growth-driver, half business manager — accountable for filling seats and keeping the business running smoothly.
What You'll OwnEnrollment & Lead Management
- Own the entire lead pipeline — every inquiry (phone, web, walk-in, referral) gets tracked, followed up, and driven to a tour and enrollment
- Respond to leads fast and follow up persistently until you get a yes or a clear no
- Conduct center tours that convert — you're the closer
- Track enrollment metrics weekly: leads in, tours booked, conversions, waitlist by room/age group
- Manage a simple CRM/tracking system so no lead ever falls through the cracks
Marketing & Community Outreach
- Plan and execute local marketing: social media, flyers, community events, employer partnerships, chamber of commerce activity
- Represent TLE Ephrata at community events, basket drops, and local partnership opportunities
- Work with local media/radio and digital advertising to keep inquiry volume up
Business Manager Duties
- Support day-to-day business operations: billing, tuition collection, family account management
- Assist with payroll coordination, vendor relationships, and basic bookkeeping support
- Help manage subsidy/ELRC family billing and paperwork
- Partner with the Center Director on staffing schedules, ratios, and compliance
- Support budgeting, expense tracking, and operational reporting to ownership
What You Bring
- 2+ years in childcare administration, enrollment/sales, or business operations (childcare industry experience strongly preferred)
- A genuine hunter mentality — you like chasing and closing, not just answering the phone when it rings
- Comfort with numbers: tuition rates, billing, basic P&L thinking
- Strong organizational skills — you don't let things slip
- Warm, professional presence with parents; direct, accountable presence with ownership
- PA Chapter 3270 knowledge a plus (or willingness to learn fast)
- Marketing/social media savvy
What We Offer
- Competitive base salary + strong enrollment-based performance incentives
- Opportunity to shape a growing center from the ground up
- Direct mentorship from ownership on the business side
- Room to grow as the center scales toward full capacity (~170 children)
The Learning Experience – Ephrata is an equal opportunity employer.
The Learning Experience
At The Learning Experience, we make early education joyful, engaging and fun so children are happy to learn, play and grow.
Our curriculum focuses on the six ages and stages of early childhood development and engages children in hands-on learning activities that encourage them to explore and solve problems at their own rate of development. This forms a foundation for kids to Learn, Play and Grow under the care of our nurturing teachers and staff.
At TLE®, we’ve created a full cast of characters that become our little learners’ educators, partners and friends through their preschool education journey. Each character has a unique personality and area of interest and brings learning to life by allowing children to explore the world through fun and imagination.