Assistant Director, Marketing

This person is a key member of the Newhouse School's communications team and an integral contributor to its enrollment strategy .They develop, implement and evaluate integrated digital content strategy to strengthen Newhouse's applicant pool, support recruitment goals and target key audiences within a One University framework. With deep knowledge of best practices in content strategy and marketing, this person drives awareness and engagement across Newhouse's marketing channels. The role grows web traffic/social reach with engaging digital content to support distinct needs of undergraduate and graduate audiences, moving students through the enrollment recruiting funnel.

This person follows brand guidelines and coordinates with the Division of Communications and Marketing on the university's global content calendar. They have expert knowledge of SEO and web analytics, monitor content performance using analytics reporting tools and provide regular recommendations to admissions and graduate program leadership. This person has expertise in generative AI optimization. They work within established university brand standards, governance (digital/social media) and approach to identify, write and edit volumes of content, and direct production of web, video, social and digital projects in support of Newhouse recruitment goals.

Education and Experience

• Bachelor's degree in communications, marketing or a related field is expected, as is a strong understanding of academic communications and college admissions marketing.
• Minimum of five years professional experience in marketing communications and website content management with increasing levels of responsibility is required, including HTML editing and best practices for SEO, UI, UX and analytics tools and technologies.
• Experience managing projects and working in a collaborative environment is a must.
• Experience managing people is preferred.

Skills and Knowledge

• Relevant work demonstrating strategic thinking, engaging style, command of language.
• Superior writing/editing skills (samples required) with emphasis on writing for web, social media, advertising, video.
• Demonstrated ability to juggle multiple projects, stay organized, meet deadlines, produce quality work, work independently or on team.
• Excellent interpersonal communication, collaborative nature.
• Project management/initiative/follow-through.
• Understand how graduate applicants (career changers, working professionals, international students, current undergraduates) decide differently from first-year students.
• Experience with web publishing/content management tools; ability to adapt quickly to new technologies/platforms.
• Deep understanding of content strategy; measurement-based approach to content, SEO, UI, UX, accessibility best practices.
• Slate knowledge preferred.
• Familiarity with analytics tools for digital content performance tied to measurable enrollment and business goals/outcomes.
• Knowledge of best practices, trends in digital media.
• WordPress; Adobe Creative Cloud, including Photoshop; Google services, including Search, Analytics, Demand Gen, and Ads; Microsoft Advertising; YouTube; Meta Business Suite and Meta Ads; Social Status, Sprout, Buffer, or other social media dashboard; Mailchimp.

Responsibilities

• Direct the creation and publication of content on the Newhouse School's website (newhouse.syracuse.edu) and social media accounts, in direct support of Newhouse's enrollment and recruiting marketing goals, including the creation and review of high-level content (video production, writing, editing, as well as supervising the work of others). Produce alumni, student, and faculty stories and materials for use by graduate programs in their own outreach. Follow Syracuse University brand approach and adhere to digital governance.
• In coordination with the University's central marketing and admissions teams, write, produce and edit a variety of content that conveys the Newhouse School value proposition and pillars in valuable and relevant ways to prospective students, families and other key Newhouse audiences. Serve as Newhouse's liaison to University Marketing and Communications on graduate recruitment strategy and campaign implementation, translating the priorities of Newhouse's graduate programs into central plans and ensuring execution. Create a marketing project/content calendar that aligns with the Newhouse School's recruitment priorities, strategic plan and University editorial calendar.
• Serve as project manager on digital recruitment projects and manage all aspects of production, including assembling the creative team, scripting/developing the content, involving the communications director and other enrollment stakeholders at key review points, meeting deadlines and ensuring a quality final product. Collaborate with central marketing partners and manage relationships with external vendors. Work in ongoing partnership with the graduate programs office to plan, produce, and deliver marketing for Newhouse's graduate programs, including regular planning touchpoints and a graduate content calendar. Support program launches and online programs: marketing for new and online programs, working within the approval and compliance limits that apply to them.
• Serve as Newhouse's primary liaison to the University's Marketing and Communications and central enrollment management teams on digital recruitment initiatives. Share analytics and content recommendations regularly with communications, admissions counselors and graduate program directors. Advise and ensure best practices for user experience and display of information.
• Supervise content creators. Assign projects tied to recruitment and enrollment priorities, review work for quality and accuracy and monitor productivity.

Physical Requirements

Not Applicable

Tools/Equipment

Not Applicable

Application Instructions

In addition to completing an online application, please attach a resume and cover letter.