Assistant Director of Visitor Experience
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Assistant Director of Visitor Experience
Requisition Number:
75728
Location:
Boulder, Colorado
City
Boulder
State
Colorado
Employment Type:
University Staff
Schedule:
Full-Time
Posting Close Date:
05-Nov-2026
Date Posted:
28-Oct-2026
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Job Summary
Job Summary
The Enrollment Management division at CU Boulder welcomes applications for the Assistant Director of Visitor Experience position! The Assistant Director of Visitor Experience leads the design, planning, and execution of CU Boulder's signature visit experiences, championing innovative tour design, future ready programming, and dynamic visitor engagement strategies that elevate CU Boulder's academic story and drive application and confirmation outcomes. This role brings a forward-thinking, growth minded approach that pilots new concepts, tests emerging visitor experience models, and leverages data, technology, and creative storytelling to continuously evolve how guests experience the CU Boulder campus.
CU is an Equal Opportunity Employer and complies with all applicable federal, state, and local laws governing nondiscrimination in employment. We are committed to creating a workplace where all individuals are treated with respect and dignity, and we encourage individuals from all backgrounds to apply, including protected veterans and individuals with disabilities.
Who We Are
Who We Are
As one of only 35 U.S. public research institutions in the Association of American Universities (AAU), CU Boulder is about realizing the positive impacts of new knowledge.
From offering dozens of exciting programs in a range of academic fields, to serving as one of the world's most dynamic research and innovation hubs, to working closely through hundreds of public outreach efforts with communities across Colorado and the world, we take pride in helping our students, faculty, staff, and partners turn new insights into productive outcomes that change lives.
What Your Key Responsibilities Will Be
What Your Key Responsibilities Will Be
Event Leadership, Campus Visit Operations & Experience Design
- Introduce innovative program models with interdisciplinary academic showcases that allow guests to personalize pathways based on their interests.
- Create pilot programs to explore emerging experience technologies, inclusive storytelling frameworks, or creative visitor pathways.
- Pilot new tour formats to better align with audience needs and evolving recruitment trends.
- Explore creative uses of campus spaces and interactive touchpoints to tell CU Boulder's story in dynamic and memorable ways.
- Embed user experience testing into program development to ensure each event iteration becomes more efficient, scalable, and aligned with strategic recruitment outcomes.
- Lead large scale event planning and execution for CU Boulder's flagship prospective and admitted student programs, including and not limited to Admitted Buff Days, ASIST, Discover CU Boulder, and Explore CU Boulder.
- Oversee end-to-end logistics: guest registration, capacity planning, space reservations, run-of-show development, scripting, staffing models, day-of operations, stakeholder coordination, accessibility planning, and brand aligned experience design.
- Ensure each program highlights CU Boulder's academic strengths, student services, and campus culture, reinforcing recruitment, application, and confirmation goals.
- Manage the daily visit ecosystem including tours, information sessions, VIP and access programs, ensuring operational consistency and visitor readiness.
- Partner with the Office of Admissions to support event logistics for specialized populations and events including Transfer and Top Scholar experiences.
- Optimize tour capacities, route design, time slots, flows, queueing, and building utilization to support institutional priorities.
- Review, approve, and monitor budget requests and expenditures within the visit program portfolio, ensuring fiscal responsibility and alignment with departmental priorities; maintain accountability for budget decisions in partnership with the Associate Director & Director.
- Partner with the University Memorial Center (UMC) and Visitor Experience and CASE Coordinator to submit an Event Management Form (EMF) process for all on-campus Visitor Experience events and assist in the coordination UMC bookings/reservations, including room setups, catering orders, and accuracy verification.
Staff Leadership, Team Culture & Student Ambassador Development
- Supervise the Specialized Event & Engagement Coordinator and the Tour & Ambassador Coordinator, providing coaching, regular check-ins, professional development, and annual reviews.
- Cultivate a team culture grounded in innovation, reflection, inclusivity, and continuous improvement.
- Provide leadership and strategic guidance to the Student Ambassador program, ensuring high-quality tour delivery, strong storytelling, reliable scheduling, and a welcoming, inclusive visitor experience for diverse populations.
Marketing, Communications & Slate/CRM Integration
- Serve as a primary liaison to Marketing & Communications for event promotion, brand aligned messaging, tour scripting, and digital/print collateral.
- Collaborate closely with Slate/CRM teams to build events, maintain templates and folder structures, refine guest communication flows, support survey deployment, and ensure seamless registration and follow-up workflows.
- Lead testing and iterative improvements to messaging, sequences, and event related communications.
- Collaborate on future oriented communication strategies, including customizable digital itineraries, dynamic visit confirmations, and real time messaging that elevate brand engagement.
- Lead iterative improvements to storytelling formats and segmented attendee journeys informed by CRM data.
Safety, Risk Management, Data Insights & Operational Protocols
- Develop and maintain CU Boulder's hazardous weather and operational disruption protocol, including contingency routes, indoor alternatives, ADA accessible options, communication plans, and staffing assignments.
- Establish and maintain standard operating procedures for tours, presentations, signage, volunteer/student staffing, and peak day operations.
- Analyze visitor counts, capacity trends, surveys, and operational data to inform ongoing improvements and strategic decision-making.
- Incorporate technological tools (geolocation features, digital route adjustments, automated alerts) to evolve the hazardous weather and operational disruption protocol into a more adaptive and responsive system.
- Use predictive data to forecast peak visitor periods and proactively design innovative staffing and routing solutions that maximize capacity.
Operations Support and Development
- Deliver high-quality information sessions and assist in training new staff and ambassadors on tour and presentation standards.
- Collaborate with colleges and campus units to ensure academic content and programmatic offerings remain aligned and up-to-date.
- Support the Center for Academic Success & Engagement building (CASE) and tour operations requiring occasional Saturday coverage and Counselor on Duty rotations.
- Participate in workshops, conferences, and professional development opportunities.
Other duties as assigned
What You Should Know
What You Should Know
- Hybrid Modality.
- Occasional weekend work required for large scale events, or rotating CASE coverage equating to roughly 2-3 times a semester.
- In office presence expected at least 4 days per week, with approximately 70% of weeks requiring 5 days onsite.
What We Can Offer
What We Can Offer
- The annual salary range is $70,900 - $74,000.
Benefits
Benefits
At the University of Colorado Boulder, we are committed to supporting the holistic health and well-being of our employees. Our comprehensive benefits package includes medical, dental, and retirement plans; generous paid time off; tuition assistance for you and your dependents; and an ECO Pass for local transit. As one of Boulder County's largest employers, CU Boulder offers an inspiring academic community and access to world-class outdoor recreation. In fact, CU Boulder has been named one of Forbes' America's Best Large Employers, ranking #4 among large employers in Colorado and #28 among universities nationwide. Explore additional perks and programs through the CU Advantage program.
Be Statements
Be Statements
Be engaged. Be impactful. Be Boulder.
What We Require
What We Require
- Bachelor's degree; an equivalent combination of education and experience may substitute.
- Minimum 5 years of progressively responsible experience in visitor experience, event management, enrollment/engagement operations, or related fields.
- One or more years supervising student staff, temporary staff, or professional staff.
What You Will Need
What You Will Need
- Professional communication skills that invite inquiry, highlight collaboration, and enhance connection.
- Innovation and growth mindset with a track record of testing, learning, and iterating to improve guest outcomes.
- Demonstrated ability to work effectively with and design experiences for diverse populations.
- Exceptional communication, collaboration, and project management skills.
- Ability to manage multiple complex projects simultaneously with strong attention to detail.
- Strong capability in data analysis, event logistics, and operational systems.
- Proven dedication to creating a supportive environment that recognizes cultural competence in higher education.
- Think on your feet, adapt accordingly, and work well without supervision as a natural problem solver who helps improve processes.
- Proven ability to apply cultural competency in customer service and program design to ensure all visitors feel welcomed, included, and a genuine sense of belonging.
What We Would Like You to Have
What We Would Like You to Have
- Experience leading large, high-volume visit or recruitment events in higher education.
- 2+ year experience supervising professional and student staff.
- Proficiency with Slate/CRM, content management systems, and event-registration tools.
- Experience partnering with Marketing & Communications on visitor facing materials. Background in campus tour program design, student ambassador leadership, or related roles.
Special Instructions
Special Instructions
To apply, please submit the following materials:
A current resume.
A cover letter that specifically tells us how your background and experience align with the requirements, qualifications, and responsibilities of the position.
We may request references at a later time.
Please apply by November 5, 2026 for consideration.
Note: Application materials will not be accepted via email. For consideration, please apply through CU Boulder Jobs.
In compliance with the Colorado Job Application Fairness Act, in any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.
Posting Contact Information
Posting Contact Name: Boulder Campus Human Resources
Posting Contact Email: Recruiting@colorado.edu
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The University of Colorado does not discriminate on the basis of race, color, national origin, ancestry, sex, age, pregnancy, disability, creed, religion, sexual orientation, gender identity, gender expression, veteran status, marital status, political affiliation, or political philosophy. All qualified individuals are encouraged to apply. Click here for a list of ADA and Title IX coordinators. To view the Regent policy, please click here. This organization participates in E-Verify. We will provide the Social Security Administration and, if necessary, the Department of Homeland Security, with information from each employee's I-9 form to confirm work authorization.
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