Assistant General Manager

Assistant General Manager

The Jacksonville Jumbo Shrimp are the Triple-A affiliate of the Miami Marlins and the reigning 2025 Triple-A National Champions. Playing at VyStar Ballpark in the heart of downtown Jacksonville, the Jumbo Shrimp deliver affordable, family-friendly entertainment to one of the fastest-growing markets in the country. The Assistant General Manager (AGM) serves as a senior operational and strategic leader for the Jacksonville Jumbo Shrimp, partnering directly with President & GM to drive the club's business growth, fan engagement, and community presence. Acentral pillar of this role is ownership of attendance strategy — the AGM is accountable for developing and executing initiatives that fill VyStar Ballpark game after game, across all 75 home dates of the regular season. This is a high-visibility, high-accountability position suited to a proven sports business professional who combines analytical rigor with creativity and hustle to execute in a fast-paced Minor League environment.

Key responsibilities include:

• Director, Ticket Sales
• Director, Merchandise
• Director, Broadcasting & Media Relations
• Director, Productions
• Manager, Community Relations
• Coordinator, Digital Content & Social Media
• Graphic Designer

Attendance Growth & In-Park Experience:

• Own and lead the club's annual attendance strategy, setting game-by-game targets and managing toward the seasonal goal
• Identify and close attendance gaps through data analysis of historical trends, promotional calendars, competitor schedules, and community events
• Oversee the Ticket Sales team while partnering with the Marketing and Promotions teams to design compelling in-park experiences that drive repeat visitation and group sales
• Develop and execute strategies specifically focused on increasing attendance
• Champion the group sales pipeline; work with the sales team to build corporate outings, school days, birthday and celebration packages, and non-profit fundraiser events
• Analyze gate data, survey results, and market research post-game and post-series to optimize promotional effectiveness and fan satisfaction
• Serve as internal champion for an outstanding ballpark experience from entry to exit — flow, sight lines, fan engagement, accessibility, and staff hospitality

Business Operations & Revenue:

• Support the GM in developing and managing the annual operating budget, with a focus on revenue-driving functions
• Collaborate with Finance on pricing strategy, dynamic ticket pricing, and yield management across the seating inventory
• Set the strategic direction for merchandise as a revenue and brand-building function — establishing annual goals, identifying growth opportunities across in-park retail and e-commerce, and ensuring the product line reflects the Jumbo Shrimp's identity and market position
• Contribute to special projects including facility improvements, technology adoption (ticketing platforms, CRM, data tools), and new revenue streams
• Champion and train staff in the use of sales enablement tools including CRM, Claude AI, etc.
• Manage and develop department heads and staff across Ticketing, Merchandise, Production, Broadcasting, Community Relations, Graphic Design, and Social Media

Team Leadership & Cross-Functional Collaboration:

• Foster a culture of accountability, creativity, and relentless customer focus throughout the organization
• Champion innovation across all departments to keep the organization competitive, agile, and forward-thinking
• Represent the club at community and civic functions, media events, and league meetings as needed
• Collaborate with PBG's corporate team to leverage best practices, shared resources, and platform-wide initiatives across the Jumbo Shrimp, Akron RubberDucks, Lancaster Stormers and future teams added to the portfolio

Marketing, Social Media & Brand:

• Oversee social media strategy and content across all Jumbo Shrimp platforms — ensuring a consistent, engaging, and on-brand presence that drives awareness and attendance
• Direct public relations efforts including media relations, press releases, game notes, and proactive story pitching to local and regional outlets
• Maintain and evolve the club's brand presentation — voice, visual identity, and fan-facing messaging — in alignment with PBG brand standards and the Jumbo Shrimp's coastal, community-rooted identity
• Partner with the Marketing and Social teams to build content calendars tied to the promotional schedule, on-field milestones, and community moments
• Manage relationships with media partners, broadcast partners, and local influencers to amplify attendance-driving campaigns
• Cultivate high-value media partnerships across radio, streaming, and local television that expand the club's regional footprint and drive name recognition beyond the ballpark
• Enforce visual standards that build a cohesive, recognizable Jumbo Shrimp identity across every fan touchpoint — digital, physical, and experiential.

Community & Market Presence:

• Cultivate relationships with Jacksonville civic leaders, school systems, military installations, tourism boards, and business associations to grow the club's community footprint
• Serve as a brand ambassador for the Jumbo Shrimp at community events, media appearances, and partner engagements
• Identify underserved audience segments and create targeted outreach programs to expand the team's fan base beyond its current demographic core

Qualifications:

• Bachelor's degree required; MBA or advanced degree preferred
• 5+ years of progressive leadership experience in sports, entertainment, or a related industry
• Demonstrated track record of driving ticket sales, group sales, or overall attendance growth in a professional sports environment
• Experience managing cross-functional teams and holding staff accountable to measurable outcomes
• Strong analytical skills; comfortable using data to diagnose problems and validate decisions
• Excellent communicator — written, verbal, and in public/media settings
• Deep understanding of sports operations, fan engagement, and the dynamics of competitive sports markets
• Passion for baseball, community engagement, and delivering fan-first experiences
• Ability to work a flexible schedule, including nights, weekends, and holidays

Preferred Experience:

• Experience with ticketing software such as Tickets.com and CRM systems
• Existing relationships in the Jacksonville market or Florida business community
• Experience working within MiLB or professional sports organizations
• Experience overseeing large teams and multiple functional departments
• Background in ticketing, marketing, or game entertainment in a live sports context

Why Join the Jumbo Shrimp?

This is a rare opportunity to lead one of Minor League Baseball's most respected franchises, partner closely with a Major League organization, and play a meaningful role in the Jacksonville community. The Assistant General Manager will help shape the long-term vision of the franchise while elevating the fan experience and organizational impact. NOTE: All the essential functions of this position are not necessarily described in this description.

About Prospector Baseball Group:

The Jacksonville Jumbo Shrimp is a portfolio club of Prospector Baseball Group (PBG). PBG is an operator-led platform creating the most advanced and community-connected family of Minor League Baseball clubs in the U.S. Combining deep operational expertise, long-term stewardship, and cutting-edge technology, PBG empowers local leadership to strengthen club operations, enhances the fan experience, and creates lasting value. PBG's model unifies locally cherished clubs under a collaborative, modern system that elevates every element of the game while emphasizing what makes each team uniquely beloved by its fans. Jacksonville Baseball LLC d/b/a as the Jacksonville Jumbo Shrimp is an equal opportunity employer and values diversity in the workplace. Qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.