Job SummaryThe Assistant General Manager (AGM) is the GM’s right-hand leader and the driving force behind the member experience when the GM is away. This role is fully responsiblefor ensuring 100% adherence to the Crunch Sales System, maintaining the cleanest club in the market, owning new hire onboarding, and most importantly— delivering legendary experience.A Legendary Experience means:
- Staff are well-trained and high-energy
- The club is immaculately clean
- Members become raving fans
- Every guest receives unforgettable customer service Sales System Ownership
- Train, retrain, and certify staff in the Crunch Sales System (Leads Info Calls Appointments Tours Closes Kickoffs)
- Hold daily sales training and tour shadowing sessions
- Audit phone scripts, tour structure, and close percentage weekly
- Ensure 50% lead conversion, 70% kickoff booking, 50% kickoff show, and 80% EFT usage Cleanliness Standard Enforcement
- Be the guardian of the club’s visual presentation
- Personally inspect key cleaning areas and complete weekly audits
- Hold team accountable to opening, mid, and closing checklist compliance
- Create facility members consistently describe as “the cleanest gym they've ever been in” Onboarding & Early Culture Coaching
- Own new hire onboarding for front desk and tour-facing roles
- Introducing new staff to the Crunch culture, core values, and standards
- Certify new hires in sales scripting, cleanliness checklists, and member service
- Reinforce expectations through one-on-one coaching in week 1 Leadership & GM Backup
- Serve as the acting GM when the GM is off
- Lead daily huddles, track KPI dashboards, and make operational decisions
- Step into any department to lead by example and elevate performance
- Coordinate with PTM, AGM, front desk leads, and corporate as needed Delivering the Legendary Experience
- Personally ensure the club delivers a “WOW” experience every day
- Hold the team accountable to being high-energy, well-trained, and member-obsessed
- Cultivate a club full of raving fans through consistent service and a fun, disciplined culture
- Own the tone of the club — enthusiasm, pride, discipline, and results
Fitness Growth Capital (FGC) is looking for high-energy, positive, and passionate people who are ready to bring the vibes, build a career, and make an impact.
Want to combine work, fitness, and fun? You’re in the right place.
At FGC, this isn’t just a job—it’s your chance to grow, level up, and be part of something bigger. We’re all about creating an environment where you can be yourself, push your limits, and have a team behind you every step of the way.
We live and breathe a “No Judgments” culture—inclusive, supportive, and built for everyone. No matter where you’re starting from, you belong here. Our teams are made up of people who lift each other up, celebrate wins together, and bring energy every single day.
And let’s be real—we like to have fun while doing it.
Our clubs are packed with state-of-the-art equipment, high-energy group fitness classes, and next-level amenities like HydroMassage, tanning, and recovery spaces that keep both our members and our team feeling their best. It’s serious fitness… without taking ourselves too seriously.
At FGC, you won’t be left on your own. You’ll get real coaching, real support, and real opportunities to grow. Whether it’s your first step into fitness or your next big leadership move, we’re here to help you build something you’re proud of.
We’re not just building gyms—we’re building strong teams, great careers, and an environment people love being part of.
If you bring the energy, we’ll bring the opportunity.
Let’s grow. Let’s have fun. Let’s get to work.