Job Title: Assistant Store Manager (ASM).
Position Type: Full-Time.
Reports To: Store Manager.
Growth Opportunity: Clear path to Store Manager / Multi-Unit leadership across 12 locations.
Position Summary:
An Assistant Store Manager at our greeting card and gift store plays a vital role in creating an inviting, celebration-ready experience for our customers. In this role, you will partner closely with the Store Manager to oversee daily business operations, drive sales of our curated gift collections, and cultivate a passionate, customer-first retail team. Because we operate 12 successful regional locations, we prioritize promoting from within—offering you a distinct opportunity for rapid professional growth and career advancement.
Core Responsibilities:
Team Leadership & Career Development:
- Coach and mentor a team of retail associates, helping them build strong customer rapport and deep product expertise.
- Support the Store Manager in recruiting, onboarding, and training new talent with an eye toward future brand leadership.
- Delegate daily tasks, manage employee schedules, and provide constructive performance feedback.
- Champion a supportive environment that emphasizes professional growth and career progression across our 12 regional storefronts.
Customer Experience & Event-Driven Sales:
- Drive sales performance by creating a warm, engaging atmosphere for shoppers celebrating holidays, milestones, and everyday moments.
- Train staff on consultative selling, helping customers find the perfect pairings of greeting cards, custom stationery, and unique gifts.
- Resolve customer issues gracefully, ensuring every shopper leaves with a positive impression of our brand.
Operations & Financial Controls:
- Oversee cash management, including opening/closing registers, safe counts, and completing bank deposits.
- Maintain strict store security and compliance with facility health, safety, and operational standards.
- Manage labor hours efficiently to stay aligned with payroll targets and seasonal foot-traffic fluctuations.
Visual Merchandising & Inventory Logistics:
- Execute detailed visual merchandising plans, keeping gift displays, seasonal card pockets, and promotional tables meticulously organized, clean, and full.
- Manage inventory workflows, from receiving vendor shipments to auditing high-turnover gift items and minimizing shrink.
- Prepare the store for major holiday rollouts (e.g., Christmas, Valentine's Day, Mother's Day) with speed, efficiency, and creative precision.
Job Requirements & Qualifications:
- Experience: 1–2 years of retail experience, with previous experience as a shift lead, key holder, or supervisor preferred.
- Advancement Mindset: A strong desire to learn the business inside and out to prepare for a future Store Manager opportunity.
- Schedule & Availability:Full holiday availability is required to support our peak retail seasons. Candidates must also be available to work one day every weekend.
- Communication: Exceptional interpersonal skills to lead a team and build a loyal local customer base.
- Technical Skills: Familiarity with Point of Sale (POS) systems, and standard office suites.
- Physical Demands: Ability to stand and walk the sales floor for extended periods, and comfortably lift up to 35 lbs. of incoming gift and card stock.
Perks & Benefits:
- Generous Employee Discount: Enjoy an incredible discount on our entire selection of greeting cards, stationery, home decor, and unique gifts.
- Fast-Track Career Advancement: Multi-unit footprint means active opportunities to transition into store management.