Assistant Store Manager
Auburn Wine & Spirits | East Location
Reports to: General Manager About the Role
Auburn Wine & Spirits is looking for an Assistant Store Manager who loves great wine, spirits, and beer as much as they love great customer service. You will help the General Manager run the store day to day, lead our team of Brand Ambassadors, support our wholesale accounts, and help tell our story on social media and in the community. If you want a hands-on role where you can grow sales, build relationships, and make the store a destination, we would like to meet you. What You Will Do Lead the team and the floor - Schedule, train, coach, and develop Brand Ambassadors, and help recruit and hire new team members
- Assign shift duties and approve hours for payroll
- Create a welcoming experience with knowledgeable product recommendations
- Ensure the team follows all laws governing alcohol sales
Run store operations - Manage the POS system, pricing updates, reports, and cash handling practices
- Receive, price, stock, and rotate inventory, and flag low or out-of-stock items
- Build and refresh promotional displays and keep the store clean, organized, and well stocked
Support wholesale accounts - Help coordinate wholesale orders with the wholesale team, store staff, and delivery personnel so orders are accurate and on time
- Monitor product availability, communicate shortages or delays, and keep wholesale customers informed
Drive marketing, events, and community engagement - Create photo and video content for Facebook, Instagram, and other channels featuring new products, private barrel selections, tastings, and events
- Help produce signage, flyers, email content, and other marketing materials
- Coordinate and promote tastings, product demos, vendor events, and seasonal promotions
- Represent the store at events and trade shows, and build partnerships with local businesses through our Celebrate Local initiatives
What You Will Bring Required - 2+ years of customer service experience, including at least 1 year in retail management or supervision
- POS and cash handling experience
- Strong communication, active listening, and conflict resolution skills
- Availability to work evenings, weekends, and holidays
- Valid driver’s license with an insurable driving record
- Must be 21 or older
- No felony convictions (required by state law for employees of licensed liquor retailers)
Preferred - Experience in wine and spirits retail
- CSW (Certified Specialist of Wine) or CSS (Certified Spirits Specialist) certification
- Comfort creating social media content
Equivalent combinations of education and experience will be considered. Physical Requirements
This role is primarily indoors, with occasional outdoor events. It requires standing for extended periods, bending, reaching overhead, and lifting up to 50 lbs with or without assistance.
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