Key Responsibilities
- Lead development of creative concepts for assigned Private Brands initiatives, translating brand positioning and product messaging into visual storytelling that enhances the customer experience and supports purchase decisions across channels.
- Partner with Photo Art Directors and cross-functional creative leaders to translate marketing strategy into actionable photography, CGI, video, and content approaches for assigned workstreams.
- Apply and maintain established photography style guides and creative standards; identify opportunities to strengthen their application across assigned brands and elevate recommendations to the Photo Art Director.
- Lead planning, styling, and art direction for assigned photography, CGI, and video productions from concept through final asset delivery.
- Direct internal studios, external production partners, photographers, stylists, and freelance contributors to execute the approved creative approach, providing clear briefs, feedback, and project-level guidance.
- Own creative-quality review for assigned assets, evaluating composition, lighting, styling, color accuracy, product representation, and brand consistency; resolve issues or escalate material risks as appropriate.
- Lead image selection, retouching reviews, and final asset approvals for assigned projects, ensuring assets meet established standards and delivery requirements.
- Ensure photography supports packaging design requirements and omnichannel needs across digital commerce, marketing collateral, and in-store applications.
- Serve as a key creative partner to Packaging Design, Brand Marketing, Merchandising, Product Development, Packaging Engineering, Content Studio, and production teams, aligning stakeholders around creative direction, priorities, and trade-offs.
- Partner with producers to develop project plans, establish priorities and timelines, monitor progress, and address resourcing or production risks for assigned work.
- Ensure consistent execution of established photography standards across assigned touchpoints and channels.
- Identify and implement improvements to photography workflows and creative processes within assigned workstreams, sharing recommendations that improve quality, efficiency, and consistency.
Required Qualifications
- Bachelor's degree in Graphic Design, Photography, Advertising, Marketing, Fine Arts, Visual Communications, or a related field or equivalent years of experience in lieu of education requirement, if applicable
- 7 years of general work experience in the graphic design, photography, advertising, marketing or visual communications field
- 3-5 years experience as an art director, graphic designer or similar role for a large retail environment, consumer packaged goods company or advertising agency that services Fortune 500 companies
- Experience in project management
- Experience in design, art direction, and conceptual ideation
- Experience with photography/video execution
- Experience using a MAC platform
About Lowe's
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE 100 home improvement company serving approximately 16 million customer transactions a week, with total fiscal year 2025 sales of more than $86 billion. Lowe's employs approximately 300,000 associates and operates over 1,700 home improvement stores, 530 branches and 130 distribution centers. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.