Associate Director Analytics
Location: NYC or remote from ET or CT
Salary: 130- 135k plus annual bonus
Growing NYC based agency is searching for a talented Associate Director, Analytics to join their team. The agency is located in NYC and for local candidates can be in office with a flexible schedule, or this hire can be FT remote from ET and CT. The role will require previous analytics experience from within a media or full-service agency setting.
Associate Director, Analytics (MEDIA) -option for FT remote in ET or CT
We are seeking an experienced Associate Director, Analytics to help shape measurement strategy, evaluate media performance across channels, and turn complex data into meaningful insights that support better marketing decisions.
The ideal candidate brings a combination of analytical expertise, technical knowledge, and strategic thinking, along with the ability to communicate findings in a clear and compelling way. This individual should be comfortable working with data and reporting solutions while also serving as a trusted partner to clients and internal teams.
In partnership with senior analytics leadership and teams across the organization, the Associate Director will oversee measurement initiatives, assess campaign effectiveness, and develop reporting and business intelligence solutions. The role will also take ownership of implementing and managing analytics platforms, including dashboard setup, reporting configuration, user education, and collaboration with technology partners.
This is an opportunity to contribute to the continued development of the organization’s analytics practice, improve reporting capabilities, and introduce more efficient, technology-driven approaches to measurement and insights.
Core Skills and Attributes
- Strong analytical and strategic capabilities, with the ability to connect media results to broader business goals.
- Confident communicator who can make complex information accessible to clients, stakeholders, and leadership.
- Understanding of cross-channel media measurement spanning digital and traditional media.
- Practical experience with business intelligence tools, dashboard development, data visualization, and reporting.
- Ability to identify inefficiencies, troubleshoot challenges, and improve analytical processes.
- Highly organized and collaborative, with strong attention to detail and ownership of deliverables.
- Interest in emerging technologies, AI-driven tools, and opportunities to improve analytics through automation.
Key Responsibilities
- Measurement Strategy and Media Analytics
- Create measurement approaches, performance indicators, and reporting structures that support client objectives.
- Assess media results across channels such as television, streaming video, programmatic, paid social, paid search, and other digital platforms.
- Review and interpret measurement studies and analytical models, including marketing mix modeling, causal impact analysis, brand lift, and incrementality testing.
- Identify performance trends and translate findings into recommendations for media investment, campaign improvements, and future planning.
- Work alongside strategy and activation teams to ensure measurement insights inform channel planning and optimization.
- Business Intelligence and Reporting
- Lead the development, setup, maintenance, and quality assurance of client dashboards and reporting tools.
- Manage ongoing reporting needs, resolve technical or data-related issues, and ensure deliverables remain accurate and reliable.
- Convert business requirements into clear technical specifications for data teams and external technology providers.
- Coordinate data integrations, automated reporting processes, and quality-control procedures.
- Identify ways to improve reporting efficiency, reduce manual work, and create more scalable solutions.
- Support junior team members while helping establish consistent reporting practices and analytical standards.
- Analytics Platform Management
- Oversee the implementation and ongoing use of analytics and reporting platforms across client engagements.
- Drive adoption by developing training materials, educating users, and helping teams make effective use of available reporting capabilities.
- Work with internal stakeholders and technology partners to address platform issues, prioritize enhancements, and improve functionality.
- Establish repeatable processes for platform setup, reporting configuration, user support, and ongoing maintenance.
- Client Partnership and Strategic Communication
- Act as a senior analytics contact for clients, leading performance discussions and presenting measurement findings.
- Develop clear, executive-level presentations that connect data analysis to practical business implications.
- Explain analytical methodologies and results in a way that supports informed decision-making.
- Partner with senior leadership and cross-functional teams to bring measurement insights into broader media and marketing conversations.
Qualifications and Experience
- 8+ years of experience in media analytics, marketing measurement, business intelligence, or a related field; agency experience is preferred.
- Strong understanding of media performance, measurement frameworks, KPIs, attribution, and analytical methodologies such as marketing mix modeling, brand lift, and incrementality.
- Advanced Excel and PowerPoint skills, including the ability to develop polished presentations and communicate analytical findings.
- Hands-on experience with business intelligence and visualization platforms such as Power BI, Tableau, Looker, or comparable tools.
- Working knowledge of data integrations, ETL processes, data pipelines, and reporting infrastructure.
- Familiarity with SQL, cloud-based data environments, and reporting automation is beneficial.
- Demonstrated ability to turn data into actionable recommendations and present findings confidently to clients.
- Strong project management and problem-solving skills, with the ability to independently manage multiple priorities and work effectively across teams.
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