Associate Director, Business Analytics

Responsibilities

External facing responsibilities:

• Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.

• Ensurethatanalyticsefforts lead to clear,compellingand actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.

• Participatein the measurement plan development and execution.

• Ensuretimelyfollow through on all scheduled and ad hoc deliverables.

• Generateand communicating clear,compellingand actionableinsights;constructing insightful narratives through sophisticated analytic techniques.

• Recommend and implement research that will aid in the consumer insight gathering and strategic process.

• Identifyopportunities to continuously improve processes.

• Lead, mentorand train analysts and managers.

• Present reports, POVs and other materials to clients on a regular basis over the phone and in person.

• Contribute to the consumer segmentation and audience identification/exploration processes. 

• Design tests to measure the incremental impact of media on business outcomes.

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

Internal facing responsibilities:

• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.

• Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.

• Lead and mentor direct reports:continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.

• Keep in front of industrytrends and developments by conducting researchandengaging in training.

Required Skills

• Industry Knowledge in marketinganalyticsand data

• Experience inintegratedmarketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.  

• Demonstrated knowledge inaudience-based marketing and data-driven advertising

• Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to dataand analytics.  Problem-solving skills to drive issues to resolution.

• Proven leadership ability and strong, impactful client relationship experience

• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured businesssolutionsinto innovative customer marketing programs

• Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)

• Comfortable working in ambiguous situations

Education and Experience

• A university degreeand5-7years ofdata and analyticsexperience in advertising, management consulting, marketing ordigitalconsulting

• Knowledge of agency-side media campaign planning and execution process is desirable, but not required