Associate Director, Digital Activation (Programmatic) - Beauty & Skincare

Agency:

Omd

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Overview:

The Associate Director is instrumental in developing strategies, planning, and ensuring proper implementation of digital marketing programs to meet and exceed client goals. A successful AD will have great attention to detail and be able to take complete ownership of educating junior team members and getting tasks completed to bring value to our clients.

Responsibilities:

• Demonstrate strategic insight to develop long term execution plans from client’s stated business objectives, implement those plans, and achieve key metrics (KPI’s) as defined by the client 

• Analytical ability to extract insight/actions from data and relate the “story” back to client’s business goals 

• Organizational and leadership capabilities to assign resources, track progress, assist in execution and consistently plan programs through supervision of Strategist(s) and/or Coordinator(s) 

• Effectively presenting strategic and tactical plans to clients, staff, and internal teams 

• Provide regular insight and training to challenge and develop junior team members 

• Facilitate and manage forecasting, budgeting, and pacing, campaign creation and optimization 

• Understanding of business concepts and client objectives to identify campaign expansion opportunities.

Qualifications

• Advanced understanding of Ad Trafficking - Advanced understanding of Digital Advertising (Social, Programmatic) with hands on keys experience with Meta, TikTok, Pinterest (Snapchat, Reddit a plus), DV360 and ADSP 

• Experience working with Microsoft Office products 

• Account management, including demonstrated excellence in managing and prioritizing multiple projects in a client-service business 

• Data analysis in Excel, including Pivot Tables & basic statistics 

• Strong leadership & communication skills 

• Strong organizational navigation 

• Self-starter, capable of setting goals and reporting progress against them 

• Problem solving and attention to detail in a multi-tasking, fast-paced business 

#LI-DH1

$70,000 - $125,000 

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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