Associate Director, Paid Social

Agency:

Job Function:

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Job Description:

Role Overview

The Associate Director, Paid Social will lead paid social strategy and delivery across two pods of brands, overseeing the teams responsible for planning, activation, optimization, and reporting.

This role will serve as a senior day-to-day partner, translating business and brand objectives into strong paid social strategies while ensuring consistently high-quality execution. The Associate Director will manage and develop the Managers within their pods and work closely with the broader media, content, influencer and measurement teams to ensure paid social is fully connected to the wider communications plan.

Key Responsibilities

• Lead two brand pods, providing strategic direction, prioritization and oversight across the portfolio.
• Translate business and marketing objectives into clear paid social strategies, including audience, platform, investment, testing and optimization recommendations.
• Serve as the senior paid social partner to clients across assigned brands, leading key planning, performance and strategic conversations.
• Oversee campaign planning and activation across Meta, TikTok, Pinterest and Snapchat, ensuring work is delivered accurately, on time and within budget.
• Ensure teams move beyond reporting performance to deliver actionable insights and proactive optimization recommendations.
• Partner with Media Planning, Content Strategy, Influencer, Measurement and other agency teams to connect paid social with the broader media and marketing strategy.
• Help shape test-and-learn agendas, including creative, audience, platform and creator amplification opportunities.
• Identify emerging platform capabilities, trends and innovations and translate them into relevant opportunities for.
• Maintain strong operational and financial discipline across the pods, including budget management, pacing, QA and escalation of risks.
• Lead, coach and develop Managers and their teams, creating clear accountability while building strategic and technical capability.

Experience & Skills

• 6+ years of paid social/digital media experience, preferably within an agency environment.
• Strong expertise across major paid social platforms, particularly Meta, TikTok, Pinterest and Snapchat.
• Demonstrated experience leading complex, multi-brand or high-volume accounts.
• Strong client leadership, presentation and communication skills.
• Experience managing and developing teams.
• Strong understanding of audience strategy, optimization, measurement and testing.
• Ability to turn performance data into clear business and media recommendations.
• Highly organized, proactive and comfortable balancing multiple brands and priorities.

$70,000-$125,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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