Associate Manager, Social Content

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO. 

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing. 

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values: 

• Human First: We lead with inclusivity, transparency, and empathy. 

• Nothing is Impossible: We experiment, learn, and keep moving forward. 

• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals. 

• Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally 

As the Associate Manager, Social Content, you’ll create the scrappy, socially-led content that keeps Vita Coco always on, and fully own TikTok and YouTube. You’ll report to the Director, Content & Growth. You’ll work day to day with our Social Producer and Social Community Manager. 

• Lead low-fi, socially-led content that reacts to culture in real time. 
• Own TikTok and YouTube, lead big idea sessions and manage creator relationships. 

LOCATION: This is a hybrid role based in our New York City HQ, with three days a week in the office. 

IN A NUTSHELL, YOU’LL BE RESPONSIBLE FOR:  

• Create low-fi, socially-led video and photo content, from concept to post. 

• Fully manage TikTok, YouTube, and Instagram Reels including planning, publishing and performance. 

• Work with Social Producer to curate an on-brand, aesthetic Instagram feed 

• Bring new socially-led partnerships to the table 

• Support with community management – we always reply! 

• Lead brainstorms and big idea sessions. 

• Source, brief and own relationships with content creators. 

• Turn trends into fast, reactive content. 

• Rally employees to appear in content. 

• Share TikTok and YouTube learnings/metrics for monthly reporting. 

• Test on LinkedIn! Is it the new frontier?  

• Constantly be pushing the envelope in terms of what social media marketing can be, should be and is. 

WHAT YOU’LL BRING:  

Must-Haves 

• 3–5 years creating social content for a brand, agency or as a creator. 

• Hands-on short-form shooting and editing skills. 

• Deep knowledge of TikTok and YouTube. 

• Experience managing content creators. 

Nice-to-Haves 

• Experience growing a YouTube or LinkedIn channel 

• Comfort on camera. 
• Experience in beverage, CPG, wellness or sports brands. 

KEY COMPETENCIES:  

• Big idea energy 

• Swiss Army knife 

• Tapped in to culture 
• Fast and agile 

ADDITIONAL QUALIFICATIONS:  

Three days a week in our NYC office, plus shoots and events as needed. 

Occasional after-hours posting around cultural moments. 

A NOTE FROM US  

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.