Biddable Media Strategist (Social-First)
Location: Los Angeles, CA (Hybrid)
Reports To: VP, Media
About Us
UNFOLD is an award-winning digital creative agency based in Los Angeles, partnering with some of the world’s most dynamic entertainment and brand clients. We create culturally relevant, digitally driven work that connects audiences and brands across platforms.
The Role
The Associate, Media Planning & Activation at UNFOLD is responsible for managing and scaling paid social campaigns across auction-based platforms while applying structured performance strategy and optimization principles.
This is a growth-focused, hands-on role. The Associate owns day-to-day campaign execution across multiple accounts, contributes to channel strategy development, and proactively identifies opportunities to improve performance. This role requires independent thinking, strong analytical skills, and a self-starter mentality while operating within UNFOLD's established strategic frameworks.
This is not a senior leadership position, but it requires autonomy, accountability, and strategic contribution.
Here’s What You’ll Do
Role Scope
- Independently manage 5-10 client accounts
- Execute and optimize across paid social platforms with increasing cross-channel exposure
- Contribute to strategic planning and structured testing roadmaps
- Report performance insights and recommend actionable next steps
- Collaborate closely with creative and cross-functional teams
Campaign Strategy & Execution
- Develop campaign structures aligned to client KPIs and funnel objectives
- Execute full-funnel paid social strategies using UNFOLD's performance frameworks
- Build, launch, and manage campaigns across Meta (Facebook/Instagram), TikTok, Snapchat, YouTube, Google Search, Reddit, and other auction-based platforms
- Monitor pacing, performance, and budget allocation daily
- Adjust bids, budgets, placements, targeting, and creative rotation based on performance data
Programmatic Lens & Cross-Channel Thinking
- Apply programmatic principles to social buying, including audience layering, bid strategy testing, and structured retargeting
- Understand how paid social integrates with broader programmatic, YouTube, and CTV efforts
- Support audience sequencing and funnel progression strategies
Optimization & Testing
- Build and execute structured testing plans (creative, audience, bid strategy, landing page experience)
- Identify performance trends and recommend optimization strategies
- Diagnose performance issues and implement corrective actions quickly
Creative & Data Collaboration
- Partner with creative teams to translate performance data into actionable insights
- Provide feedback on messaging, hooks, formats, and testing priorities
- Conduct brand and funnel audits to identify conversion improvement opportunities
Client Communication & Reporting
- Deliver clear weekly updates and monthly performance reporting
- Translate media metrics into business-focused insights
- Present findings and next-step recommendations confidently
Here’s What It Takes
- 2+ years of hands-on paid social or biddable media experience, preferably within a fast-paced agency environment
Entertainment experience (film, TV, streaming, or entertainment brands) strongly preferred - Experience managing campaigns independently with direct budget responsibility for 5-10 accounts
- Platform experience across Meta, TikTok, Snapchat, Google (YouTube/Search), and Reddit
- Understanding of programmatic fundamentals, auction dynamics, and Big Tech methodologies (OKRs, KPIs)
- Strong grasp of performance metrics (CPA, ROAS, CAC, CVR, LTV basics)
- Advanced Excel or Google Sheets skills (pivot tables, lookups, modeling)
- Organized, detail-oriented, and deadline-driven with strong written and verbal communication skills
- Self-starter mindset with independent thinking and proactive problem-solving ability
What We Offer
- Competitive Medical (subsidized), Dental, and Vision insurance Plan Offerings
- 401K
- Flexible Time-Off (FTO) Policy
- Holiday Flex Time
- Comprehensive List of Company Observed Paid Holidays
- Monthly Mobile Phone stipend
- Annual Professional Education stipend (optional)
- Annual Fitness stipend (e.g. gym membership) (optional)
- Employee Referral Program
- Fully Stocked Kitchen
- Pet-Friendly Office
- Numerous Company-Sponsored Events and Activities throughout the year
About Our Culture
UNFOLD is a minority-owned business led by two diverse founders who embrace diversity across all areas of the company. We are committed to building teams that reflect a wide range of backgrounds, perspectives, and skills. Employment decisions are based on business needs, job requirements, qualifications, and performance. We strive to maintain a positive, safe, and respectful workplace and have a zero-tolerance policy for discrimination or harassment of any kind.