Associate Media Planning Manager

1 day ago

Job Description

Required Qualifications

Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or equivalent experience
- or equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position.
One (1) year of media planning (scheduling media, flighting, tracking audiences, and/or tracking performance of media plans) or related experience.
Basic knowledge of marketing principles and media planning.
Familiarity with digital and social media analytics to assist in campaign performance analysis.
Basic knowledge in campaign performances, campaign KPIs and campaign optimization opportunities.
Familiar with utilizing flowcharts, calendars, and scheduling tools to ensure proper media execution.
Ability to be detail oriented
Strong relationship-building skills
Effective time management skills
Ability to be flexible and adapt to change
Strong verbal and written communication skills
Basic knowledge of Microsoft Word, Excel, and PowerPoint

Preferred Qualifications

Experience in media and retail, including media planning and scheduling.
Basic understanding of budget management and media invoicing/reconciliation processes.
Intermediate knowledge of Microsoft Word, Excel, and PowerPoint
Knowledge of project management and collaboration tools, such as Adobe Workfront, SharePoint, Microsoft Lists, Microsoft Forms, and Microsoft Power Apps
Knowledge of marketing technology and audience activation platforms, such as Salesforce Marketing Cloud and LiveRamp
Knowledge of data and analytics systems, such as Databricks, Snowflake, Microsoft Azure, Alteryx, and Power BI
Knowledge of audience and consumer research tools, such as Kantar, MRI, Mintel, Nielsen Scarborough, ComScore, and Spectra
Experience with media planning and buying tools, such as MediaOcean, Prisma, MediaTools, Vivvix, and MBOX

Marketing

Location

Lakeland, FL

Browse dozens of recruiter approved resume templates, layouts and formats. Choose your favorite and make it your own in minutes.

Improve your existing resume or start from scratch and create a standout, ATS-friendly resume. Add job-specific content, download and apply.