Associate Product Manager

The Associate Product Manager supports product strategies that drive brand growth, sales, profitability, and market share. Working with the Brand Team Leader and cross-functional partners, this role helps manage products from concept through launch, in-market performance, and discontinuation, serving as a central point of coordination for product information, timelines, samples, pricing, and assortment planning. This is a hybrid role; we work on site 4 days and remotely 1 day weekly.

Product Strategy and Assortment Support

• Support the Brand Team Leader in developing and executing product strategies and seasonal and long-range roadmaps.

• Analyze sales, margin, inventory, pricing, competitive, and market data to identify trends, risks, and assortment opportunities.

• Help maintain product architecture, segmentation, pricing, and channel assortments, reducing SKU proliferation and duplicate development.

• Prepare product recommendations and materials for internal reviews and leadership presentations.

Product Development and Project Management

• Coordinate product development with Design, Sourcing, Planning, Marketing, Sales, Ecommerce, and other partners.

• Maintain development calendars, project trackers, and milestone dates, proactively flagging timing concerns and roadblocks.

• Coordinate specifications, samples, costing, packaging requirements, and approvals, keeping product data accurate and current.

• Support costing and margin analyses for new and existing products.

Go-to-Market Execution

• Support go-to-market activities for new product introductions, seasonal launches, and assortment updates.

• Compile and distribute product information to Marketing, Sales, Ecommerce, Planning, and other channel partners.

• Assist with line reviews, pricing documents, product briefs, and selling materials, and communicate changes that could affect launch timing.

Business Analysis and Performance Management

• Prepare recurring reports on sales, profitability, margin, inventory, forecasts, and new product performance.

• Support monthly forecasting, margin planning, and inventory reviews, including recommendations for excess inventory.

• Translate data into clear findings and actionable recommendations for the Brand Team Leader and partners.

Communication and Cross-Functional Collaboration

• Participate in weekly brand team and biweekly product development meetings, preparing materials and documenting decisions, risks, and next steps.

• Build effective working relationships across Design, Sourcing, Marketing, Planning, Merchandising, Sales, Ecommerce, Finance, and Operations.

• Escalate product, timing, costing, or inventory concerns to the Brand Team Leader as appropriate.