Job Description :
The California Post is seeking an Audience Development Specialist to help execute our audience optimization strategy as we expand to California. This role will report into the Senior Audience Development Specialist (California Post), working closely with cross-functional teams.
The Audience Development Specialist will play a key role in driving multi-platform discoverability, ensuring our journalism reaches the widest possible audience across search, video, social, and emerging AI-driven platforms.
Responsibilities:
Work alongside the Sr. Audience Development specialist on audience optimization and discovery for tentpole events, ensuring optimized visibility across Google, YouTube, social, and AI-driven search.
Pitch trending, evergreen and planned content strategies that strengthen The California Post's authority and multi-platform presence.
Contribute to optimization strategies for franchises, brand initiatives, and key content verticals, both on- and off-platform.
Support execution of optimization strategies for homepage, landing pages, and article templates to enhance discoverability, engagement, and conversions.
Partner with cross-functional stakeholders - including editorial, product, development, video, data, and marketing - to align audience strategies.
Conduct keyword and platform research to identify content gaps, emerging trends, and audience demand.
Monitor performance metrics, competitive benchmarks, and platform analytics to inform strategy and adjust in real time.
Participate in editorial meetings and contribute real-time optimization insights to shape coverage.
Conduct regular training sessions and audits to ensure best practices are embedded across the newsroom.
Qualifications:
3-5 years in SEO, audience development, or platform optimization within a newsroom or relevant digital media environment
Expertise in multi-platform optimization (Google, YouTube, emerging AI search engines; social media optimization experience a plus)
Experience using competitive SEO and analytics tools (SEMrush, Google Trends, Google Search Console, Google Analytics)
Understanding of the SEO industry and Google's evolving web standards; proficiency in structured data/schema.org is a plus
Ability to balance priorities and thrive in a fast-paced start-up environment; experience in a California-based newsroom is a plus
Ability to be both a self-starter and team player; strong interpersonal and communication skills are required
Highly organized with excellent attention to detail
Willingness to work nights and weekends as needed
Note: This role will be expected to report on-site 5 days per week.
Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic. EEO/Disabled/Vets
Reasonable Accommodation
We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process. If you need assistance or accommodation in completing your application or participating in an interview due to a disability, email us at humanresources@newscorp.com . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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Base Pay Range: 75,000 - 85,000
We're committed to offering competitive and flexible compensation to attract top talent. This pay range reflects our good faith estimate for the role and may vary based on a candidate's experience, skills, location, and other relevant factors.
For bonus-eligible roles, targets are determined based on multiple considerations, including market benchmarks and individual contributions.
For benefits-eligible roles, we offer a comprehensive and competitive benefits package covering health, retirement, wellbeing, and more, along with optional benefits to meet the diverse needs of our employees.
At the New York Post, we're passionate about providing readers with the best in National News, Sports, Entertainment, and Lifestyle like only the Post can - with wit, irreverence and authority.
OUR BRANDS: Include The New York Post (https://nypost.com/) : expert news, extensive, award-winning sports coverage, and insider commentary, Page Six (https://pagesix.com/) : an influential leader in celebrity and entertainment news, Decider.com : helping the on-demand generation discover the best streaming content, and Alexa (https://nypost.com/alexa/) : our luxury lifestyle print edition focused on the best in luxury fashion, real estate and travel.
OUR REACH: People love us. We are one of the largest growing digital networks, averaging over 90 million unique visitors a month! Our social footprint continues to expand across Facebook (https://www.facebook.com/NYPost/) , Twitter (https://twitter.com/nypost) , Instagram (https://www.instagram.com/nypost/?hl=en) , TikTok (https://www.tiktok.com/@nypost?lang=en) , and YouTube (https://www.youtube.com/@nypost/videos) , where our videos average 313 million monthly views.
OUR PEOPLE: The Post team is a group of diverse, creative, passionate minds - ever evolving and innovating. We believe news doesn't have to be boring to be news… so we make sure it isn't!
OUR GROWTH: An ever evolving multi-platform media company, we span print, digital, video, social, podcast, app, commerce/affiliate, original TV programming, and Post Sports+ (https://nypost.com/account/subscribe) , our newly launched Sports membership experience!
We're growing. Come join us!