DDM Group has an immediate opening for a Audience Development & Strategy Editor to lead growth strategies across our three digital properties: AtlantaBlackStar.com, Finurah.com, and TheShadowLeague.com. This role sits at the intersection of organic audience growth, content distribution, and strategic partnerships. The ideal candidate is a creative thinker who finds unconventional pathways to expand reach, drive discovery, and cultivate loyalty among our audience at scale. Core Responsibilities Distribution & Partnerships - Identify, develop, and manage syndication and distribution partnerships with platforms, publishers, and media organizations that extend DDM's reach
- Cultivate relationships with emerging and established platforms to secure distribution opportunities across newsletters, video, and editorial content
- Evaluate and negotiate partnerships that drive audience acquisition and brand visibility across DDM's portfolio
- Monitor the competitive landscape and identify where DDM has distribution gaps or untapped opportunities
Audience & Newsletter Growth - Own and drive subscriber acquisition strategy across the newsletter, Substack, and emerging owned channels
- Lead newsletter audience growth including funnel development, engagement optimization, and monetization in collaboration with ad sales
- Develop audience segmentation strategies that deepen loyalty, increase return visits, and move casual readers toward habitual engagement across all three properties
Social & Community Engagement - Develop and execute platform-specific strategies across Instagram, YouTube, Facebook, TikTok, Reddit, Threads, and emerging platforms
- Build community on each platform - not just distribute content
- Use data and performance analytics to identify content opportunities, optimize organic reach, and inform editorial strategy
- Oversee content distribution and posting cadence across all platforms in collaboration with editorial and video teams
Reporting & Operations - Manage budget for platform tools and operational needs in collaboration with the VP
- Track and report on performance metrics across distribution, social, and newsletter channels
- Collaborate with sales, editorial, and external agency partners on audience goals tied to sponsorship and direct deal commitments
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