B2B Marketing Manager (Event) - TikTok Local Services

TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth.

Responsibilities

• Event Strategy & Framework Development: Develop B2B event strategies for TTLS across key markets, including Southeast Asia and the US, aligning initiatives with regional business objectives and local market needs. Plan and oversee diverse event formats, including industry summits, invitation-only roundtables, and merchant acquisition roadshows. Establish and continuously optimize standardized event frameworks to improve operational efficiency and scalability.
• End-to-End Event Management: Lead the end-to-end planning and execution of regional B2B events, covering strategic planning, resource coordination, vendor management, and on-site operations. Ensure high-quality event delivery and seamless attendee experiences while driving measurable business outcomes, including brand awareness, lead generation, and merchant acquisition. Conduct post-event evaluations to identify opportunities for improvement.
• Event-led Growth & SOP Development: Explore and optimize event-driven acquisition and conversion strategies, including event-based sales, referral programs, and strategic industry partnerships. Develop scalable SOPs, execution guidelines, event toolkits, invitation materials, and post-event follow-up processes. Empower local teams to replicate and implement proven event models across markets.
• Cross-functional Collaboration & Resource Integration: Work closely with Global, regional, and cross-functional teams to ensure efficient execution of cross-market initiatives. Build local partnerships with industry associations, event organizers, and other strategic stakeholders. Integrate internal and external resources to strengthen industry credibility and amplify market impact. Minimum Qualifications
• Relevant Experience: 3+ years of experience in marketing events, large-scale offline event management, or brand communications.
• Event Management & Execution: Proven experience independently leading offline events ranging from 100 to 1,000 attendees, with strong end-to-end project management and execution capabilities. Excellent problem-solving and adaptability, with solid analytical skills to evaluate performance and continuously optimize event models.
• Business Acumen & Marketing Expertise: Strong business acumen and brand sensibility, with a good understanding of the local services industry. Familiarity with Go-to-Market (GTM) marketing strategy and execution, and the ability to translate platform capabilities into clear, compelling, and commercially persuasive value propositions.
• Language & Collaboration: Fluent bilingual proficiency in English and Mandarin is required for collaboration with global partners and key stakeholders in the Chinese market; both of the languages are core working languages. Excellent communication and stakeholder management skills, with the ability to build strong relationships with internal and external partners.

Preferred Qualifications

• Experience in internet technology platforms, local services, or leading advertising, PR, and event agencies is preferred.
• Curious, resourceful, and self-motivated, with the ability to learn quickly and thrive in a fast-paced environment.
• Relevant experience or industry connections in food and dining, travel, hospitality, or entertainment are a plus.
• Experience working in cross-border, multi-cultural environment.