Brand Advocate

General Information

Job Description:

The Brand Advocate - Analyst will partner with strategic suppliers and Client's merchants to drive a best-in-class

online customer retail experience and grow the brand's business on the company's website. This role will build

strong business relationships with suppliers and enhance the brand's online presence to improve

conversion, drive online traffic, and grow sales. The position will be responsible for analyzing

the brand's online performance and for identifying opportunities for improvement in areas such as

product assortment, digital content, inventory and returns. The Digital Brand Analyst will also ensure

that new and promotional items are optimized and offer support when suppliers need help with online

and system troubleshooting. This role will also be responsible for understanding customer behavior,

building strategic plans and leading presentations with supplier and online merchandising partners to

gain alignment on planned initiatives. In support of the company's omni channel retail strategy, this role

will partner with cross-functional groups (i.e., Online Merchandising, Center of Excellence ('COE')

Product Set Up, IT/ Digital Operations, Search and Navigation, Creative, Product Management, User

Experience,) to identify process improvement opportunities that will optimize effectiveness leading

to brand renewal and growth.

Essential Responsibilities:

• Analyze customer behavior and pain points to identify opportunities to improve the online

experience and drive conversion (e.g., Q&A, reviews, click-through, surveys, heat maps).

• Conduct Search Engine Optimization ('SEO') keyword analysis and update online content to

drive incremental traffic. Complete root cause analysis on key performance indicators.

• Cultivate and maintain strong supplier and cross-functional partner relationships by being

the primary point of contact for issues pertaining to online SKU presentation and brand performance.

• Build and lead complex presentations with suppliers and merchants to gain alignment on strategic plans.

• Create project plans, gain alignment with online merchandising/supplier and drive execution.

• Build system knowledge and expertise by participating in training classes and executing project work.

• Identify opportunities to delegate project work to cross functional partners and track progress.

Key Attributes:

• eCommerce - Cross-sell/upsell, bundling, competitive analysis, sales performance forecasting,

base-level reporting and insights, assortment expansion and root cause analysis

• Content - Enhanced content (A+) auditing, image optimization, premium content (360, videos)

auditing and spec optimization

• Customer Engagement - Review optimization, Q&A engagement, customer scoring and analysis

• Execution - Issue prioritization and management

• Marketing - Promotional execution and bullet selling

• Search & Browse - SEO execution, search and browse analytics, navigation attribution and Lowe's

Product Detail ('LPD') optimization

• Supply Chain - Vendor direct fulfillment